Join our team at Blazesoft and embark on an exciting journey in the gaming industry. Discover a workplace that combines the thrill of entertainment with a supportive and rewarding environment. Be part of a company that values its employees, offers advanced medical benefits, and creates unforgettable experiences through annual company trips to the Caribbean. Together, let's build a brighter future and redefine the world of gaming.

*Position Overview**:

As the SEM manager at Blazesoft, you will be responsible for developing, executing, and optimizing complex, large-scale Google Ads campaigns to drive impactful results across our multi-brand accounts, with a focus on the North American market in the iGaming industry. This role requires a deep understanding of Google Ads platform functionalities, extensive experience in managing campaigns with multi-million budgets, and a proven track record of delivering exceptional performance within the iGaming space. You will work closely with our cross-functional teams to ensure that our brands reach the right audience and drive player engagement and revenue growth. Your data-driven approach and creative thinking will be crucial in achieving our marketing goals.

*Key Responsibilities**:
Develop and execute data-driven search engine marketing (SEM) to drive business outcomes within the iGaming industry
Develop, manage and optimize multi-million paid search campaigns (Search, Performance Max, Demand Generation)
Collaborate cross-functionally with brands, creative, and data teams to ensure campaign alignment, platform best practices, reporting, and knowledge sharing
Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization
Stay abreast of industry trends and best practices to maintain a cutting-edge approach to SEM.
Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework
Write compelling ad copy which is consistent with marketing messaging across all business units
Create and implement testing opportunities to showcase the value added of search marketing efforts to campaigns and the overall business.
Proactively identify growth opportunities and spearhead the implementation of innovative advertising strategies for the American iGaming market
Ensure all campaigns adhere to platform policies, client guidelines, and legal/regulatory requirements, especially within the iGaming industry
*Requirements**:
Google Ads Certified.
Prior work experience in iGaming is required.
5 years of experience in a Paid Search role managing large-scale, multi-million dollar Google Ads campaigns, with a focus on the North American market and the iGaming industry
Knowledge of bid management tools, Customer acquisition, and Retention strategy
Experience with Tag Manager and Pixel Tracking setup
An analytical thinker with the ability to effectively turn reporting and analysis into actionable insights and execution plans.
Ability to develop a POV and implications based on data and present findings to key stakeholders.
Collaborative and positive attitude with a passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
*Benefits**:
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Medical and Health Benefits**

We provide our employees with medical benefits, including dental, vision, prescription coverage, medical coverage, and health benefits.

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Compensation**

We offer competitive salaries and annual bonuses based on individual performance and over achievement, as well as on the company's results.

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Career Development**

We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events worldwide

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Unique Perks**

Some company initiatives we run, tailored to our culture of celebration, include holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences

*How to Apply**:

If you're ready to level up your career and join an exciting gaming company, please submit your resume and preferably a cover letter highlighting your relevant experience.

Department Name

*Marketing and Media Department**

Date Opened

*02/13/2025**

Industry

*Technology**

Job Type

*Full time**

Work Experience

*5+ years**

City

*Vaughan**

State/Province

*Ontario**

Country

*Canada**

Zip/Postal Code

*L4K 2K1

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Sem Manager

Marketing Associate