Content & Brand Strategist

**Overview**

• *Duties**
• Conduct thorough market research to identify trends, insights, and opportunities for brand positioning.
• Develop comprehensive brand strategies that align with business objectives and enhance market presence.
• Analyze performance metrics and consumer feedback to refine marketing strategies and improve brand perception.
• Collaborate with product management teams to ensure product offerings align with brand identity and consumer needs.
• Oversee budgeting for brand initiatives, ensuring efficient allocation of resources.
• Manage digital marketing campaigns across various platforms, including e-commerce channels, to enhance brand visibility.
• Utilize tools such as Nielsen and Adobe Creative Suite to analyze data and create compelling visual content.
• Work closely with sales teams to develop promotional strategies that drive revenue growth.
• *Requirements**:
• Proven experience in brand strategy development or related fields such as digital marketing or product management.
• Strong analytical skills with the ability to interpret complex data sets and market trends.
• Familiarity with budgeting processes and resource allocation for marketing initiatives.
• Experience in e-commerce environments is highly desirable.
• Proficiency in Adobe Creative Suite for creating engaging marketing materials.
• Knowledge of Nielsen tools for market analysis is a plus.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
• A passion for understanding consumer behavior and driving brand loyalty.

Join us in shaping the future of our brand through innovative strategies that captivate our audience

Pay: $45,010.37-$85,760.16 per year

• *Benefits**:
• On-site parking
• Store discount

Schedule

• Monday to Friday

Work Location: In person