[Remote] Head of Paid Search

Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital marketing agency seeking a Head of Paid Search to lead their largest discipline. This high-impact role involves developing paid search strategies, managing a large team, and driving innovation in digital marketing.

Responsibilities

• Managing a team of 90+ individuals, with 6 direct reports
• Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department
• Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s
• Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy
• Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
• Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc
• Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs
• Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies
• Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction
• Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams
• Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
• Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through
• Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

Skills

• Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search in Google & Microsoft
• Minimum of 4+ years of prior staff management, development and mentoring experience
• Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries
• Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms
• Deep knowledge of all aspects of the search space: platforms, vendors, platform measurement, content creation, media, technology, UX
• Strong Understanding of how creative, measurement tools, and audience play a role in the Search landscape
• Proficient knowledge with Google & Bing ad planning/buying (self-serve)
• The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business; including budget management, resource planning, and client success
• Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals (Must have: ecomm and lead gen experience; Nice to have: hospitality, entertainment, financial services, restricted verticles)
• Working experience managing multi-million dollar yearly media budgets
• Ability to perform media performance analysis and create business plans to improve team output and client performance
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Willingness to monitor as needed outside of operational hours
• Knack to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients
• A track record of participating in successful new business pitches
• The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans
• Strong time and project management skills, with the ability to identify and respond to situations rapidly
• Excellent oral, written, and interpersonal communication skills; including strong presentation skills
• Active Paid Media certifications preferred
• Bachelor's degree (BA/BS). A Master's degree in a related field is a plus

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Company Overview

• Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.