**Marketing Effectiveness Manager**

Title: **Marketing Effectiveness Manager**

Industry: Retail

Location: new york, CA

Duration: ~3 months

Responsibilities

• Analyze media performance data and provide standardized reporting across digital marketing tactics.
• Lead the executive reporting process by collecting cross-channel data and packaging it into a weekly report.
• Provide strategic recommendations to inform Marketing teams on optimizing Paid and Owned Channels.
• Develop and implement marketing measurement frameworks to optimize ROI and maximize omnichannel sales.
• Partner with media agencies and data science teams to ensure accurate data flows into measurement systems.

Requirements

• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics preferred).
• 5+ years of experience using data for business insights and recommendations.
• Deep understanding of media measurement and incrementality testing methodologies.
• Familiarity with analytics tools (SAS, R, Google Analytics) and marketing tools (Google Ads, Meta Ads).
• Experience writing complex SQL queries and utilizing Tableau and PowerBI for visualization.

Skills

• Marketing Analysis
• Media Performance
• Data Visualization
• Marketing Strategies
• Return on Investment
• Incrementality Testing
• Digital Marketing
• SQL
• Tableau
• Leadership

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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