Remote Senior Content Strategist - Digital Media

Our client is seeking a creative and analytical Senior Content Strategist to join their fully remote team and shape the digital narrative for a variety of exciting media projects. This role is pivotal in defining content goals, developing comprehensive strategies, and overseeing the creation and distribution of compelling content across multiple platforms. The ideal candidate will have a proven track record in digital content development, SEO optimization, and audience engagement within the media industry. Responsibilities include conducting thorough market research and audience analysis to identify content opportunities and trends. You will develop content calendars, define content themes, and establish editorial guidelines to ensure brand consistency and quality. This role requires close collaboration with creative teams, marketing professionals, and data analysts to translate strategic objectives into actionable content plans. You will be responsible for overseeing the production of various content formats, including articles, blog posts, social media updates, video scripts, and infographics, ensuring alignment with SEO best practices and user experience principles. Measuring content performance through analytics, identifying areas for improvement, and iterating on strategies based on data insights are critical components of this position. The successful candidate will possess exceptional writing, editing, and storytelling skills, coupled with a strong understanding of content management systems (CMS) and digital marketing tools. Experience with A/B testing and conversion rate optimization (CRO) related to content is highly desirable. If you are a strategic thinker with a passion for creating impactful digital experiences and leading remote teams, we invite you to apply.

Responsibilities

Develop and implement comprehensive content strategies for digital platforms. Conduct audience research and competitive analysis. Create and manage content calendars and editorial plans. Oversee the creation of diverse content formats (text, video, graphics). Optimize content for SEO and user engagement. Analyze content performance metrics and provide actionable insights. Collaborate with cross-functional teams, including design and marketing. Ensure brand consistency and voice across all content. Stay updated on digital media trends and best practices.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 7 years of experience in content strategy and digital media. Proven success in developing and executing content strategies that drive engagement. Strong understanding of SEO, SEM, and content marketing principles. Excellent writing, editing, and communication skills. Experience with CMS platforms and analytics tools (e.g., Google Analytics). Demonstrated ability to manage remote projects and teams.