Remote Product Marketing Specialist - FMCG

Join a rapidly growing international Fast-Moving Consumer Goods (FMCG) company as a Remote Product Marketing Specialist. This fully remote position offers the flexibility to work from anywhere in the US, contributing to innovative product strategies and market launches. You will be instrumental in developing and executing comprehensive marketing plans for new and existing FMCG products. Responsibilities include conducting market research, analyzing consumer trends, identifying new market opportunities, and defining product positioning and messaging. You will collaborate closely with product development, sales, and creative teams to ensure successful product introductions and sustained market presence. The Specialist will create compelling marketing collateral, manage digital marketing campaigns, and track campaign performance against key metrics. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with at least 4 years of experience in product marketing, ideally within the FMCG sector. Proven experience in developing go-to-market strategies, digital marketing (SEO, SEM, social media), and market analysis is essential. Excellent written and verbal communication skills, strong analytical abilities, and a passion for consumer products are key. This is a remote-first role, demanding a high degree of self-discipline, proactivity, and the ability to thrive in a virtual team environment. You must be adept at using collaboration tools and maintaining effective communication across distributed teams. Responsibilities also encompass managing marketing budgets, evaluating competitive landscapes, and contributing to the overall brand strategy. This is an exciting opportunity to make a significant impact on product success in a dynamic and fast-paced industry.