Remote Digital Marketing Strategist

Our client is seeking a visionary and data-driven Remote Digital Marketing Strategist to spearhead their online presence and growth initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the US. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. Your role will involve analyzing market trends, identifying target audiences, and crafting compelling marketing messages that resonate with our customer base. Key responsibilities include: developing and executing integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and display advertising; managing the digital marketing budget and optimizing campaign spend for maximum ROI; conducting A/B testing and performance analysis to refine campaign effectiveness; creating engaging content for digital platforms, including website copy, social media posts, and email newsletters; staying abreast of the latest digital marketing trends, tools, and best practices; collaborating with cross-functional teams to ensure brand consistency and align marketing efforts with overall business objectives; and reporting on campaign performance to stakeholders, providing actionable insights and recommendations. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 7 years of experience in digital marketing, with a strong emphasis on strategy development and campaign management. Demonstrated success in driving measurable results through digital channels is essential. Excellent analytical, problem-solving, and project management skills are required. Proficiency in marketing automation platforms, CRM systems, and analytics tools such as Google Analytics is mandatory. Experience with various social media platforms and content management systems is also necessary. This is an exceptional opportunity for a talented marketer to take ownership of digital strategies in a fully remote setting, contributing significantly to our client's success.