Lead Digital Marketing Strategist

Our client, a pioneering digital agency located in Grand Rapids, Michigan, US , is actively seeking an innovative and results-driven Lead Digital Marketing Strategist. This pivotal role involves crafting and executing cutting-edge digital marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and revenue growth for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of the digital landscape, a creative mindset, and a proven ability to translate business objectives into successful digital strategies. You will be instrumental in shaping the digital presence of our clients and guiding a talented team of marketing professionals.

Responsibilities

Develop comprehensive digital marketing strategies tailored to client objectives, target audiences, and market trends. Oversee the planning, implementation, and optimization of integrated digital campaigns, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. Conduct in-depth market research, competitive analysis, and audience segmentation to identify growth opportunities. Manage and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development. Monitor campaign performance using analytics tools, interpreting data to provide actionable insights and drive continuous improvement. Collaborate closely with design, development, and content teams to ensure cohesive campaign execution. Stay abreast of the latest digital marketing trends, technologies, and best practices, advising clients and internal teams accordingly. Manage client relationships, presenting strategies, reporting on results, and ensuring client satisfaction. Develop and manage digital marketing budgets, ensuring maximum ROI. Identify and test new digital marketing channels and tactics to drive innovation. Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus. A minimum of 6 years of experience in digital marketing, with at least 2 years in a leadership or strategic role. Demonstrated success in developing and executing impactful digital marketing campaigns that achieve measurable results. Expertise across various digital marketing disciplines, including SEO, SEM, social media, content strategy, and email marketing. Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot). Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights. Excellent communication, presentation, and interpersonal skills, with the ability to engage effectively with clients and team members. Proven ability to lead and inspire a team. Creative thinking and a passion for innovation in digital marketing. Experience working in an agency environment is highly preferred. Join our dynamic team and shape the future of digital marketing for leading brands. This role is fully remote, offering flexibility and the opportunity to work from anywhere in the US. Apply today to take the next step in your career.