Junior Marketing Analyst

Our client, a prestigious marketing and advertising firm located in Boston, Massachusetts, US , is looking for an ambitious and eager Junior Marketing Analyst to join their expanding team. This entry-level position offers an exceptional opportunity for recent graduates or individuals early in their careers to gain hands-on experience in market research, campaign analysis, and data interpretation within a fast-paced, innovative environment. The successful candidate will work closely with senior analysts and marketing managers, contributing to the development and optimization of marketing strategies. Responsibilities will include collecting and analyzing market data from various sources, identifying trends and insights, preparing performance reports for marketing campaigns, and assisting in the creation of presentations for clients. You will also be involved in competitive analysis, customer segmentation, and A/B testing initiatives. A Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field is required. Strong analytical skills, proficiency in Microsoft Excel (including pivot tables and VLOOKUPs), and a solid understanding of marketing principles are essential. Familiarity with data visualization tools (e.g., Tableau, Power BI) and statistical software is a plus. Excellent written and verbal communication skills, attention to detail, and a proactive attitude are crucial for success in this role. This is a fantastic chance to build a foundational career in marketing analytics, working within a collaborative office setting in the heart of Boston.