Digital Marketing Strategist - E-commerce

Our client is seeking a highly analytical and creative Digital Marketing Strategist with a focus on E-commerce to join their team in **San Antonio, Texas, US**. This role is critical for driving online sales growth and enhancing customer engagement across digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content strategy. The ideal candidate will have a deep understanding of the e-commerce landscape, customer journey mapping, and conversion rate optimization (CRO). You will leverage data analytics to track campaign performance, identify trends, and make data-driven decisions to maximize ROI. Responsibilities include managing advertising budgets, conducting A/B testing, and staying ahead of emerging digital marketing trends and technologies. We are looking for a strategic thinker with hands-on experience in managing multiple digital marketing platforms and tools. This position requires a collaborative spirit, as you will work closely with sales, product development, and creative teams. The hybrid work model allows for flexibility, combining essential in-office collaboration with remote work opportunities. You will play a key role in shaping the online brand presence and customer acquisition strategies. The ability to analyze competitor strategies and identify market opportunities will be crucial. Developing engaging content and optimizing website user experience to drive conversions are also key components of this role. This is an exciting opportunity to make a significant impact on a growing e-commerce business.

Responsibilities: Develop and execute integrated digital marketing strategies to drive e-commerce sales. Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns. Oversee social media marketing initiatives and community engagement. Implement and manage email marketing campaigns and automation workflows. Create and curate engaging content for various digital channels. Analyze website traffic, user behavior, and campaign performance using analytics tools. Identify opportunities for conversion rate optimization (CRO) and A/B testing. Manage digital advertising budgets and allocate resources effectively. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with cross-functional teams to align marketing efforts with business goals. Report on key performance indicators (KPIs) and provide actionable insights. Monitor competitor activities and market trends in the e-commerce space. Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce. Proven experience with SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms. Proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics). Demonstrated success in driving online sales and customer acquisition. Strong understanding of A/B testing and conversion rate optimization techniques. Excellent analytical, problem-solving, and strategic thinking skills. Strong written and verbal communication skills. Experience with content management systems (CMS) and e-commerce platforms (e.g., Shopify, Magento).