Digital Marketing Strategist

Our client, a growing e-commerce enterprise based in Columbus, Ohio , is searching for a creative and data-driven Digital Marketing Strategist to elevate their online presence and drive customer acquisition. This role requires a comprehensive understanding of the digital marketing landscape, with a proven ability to develop and execute successful strategies across multiple channels. You will be responsible for planning, implementing, and optimizing digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. Key duties involve analyzing campaign performance data, identifying trends, and making data-informed recommendations for improvement. You will also manage the marketing budget effectively, ensuring maximum ROI. Collaboration with internal teams, including content creators, web developers, and sales, is essential to ensure cohesive brand messaging and campaign execution. The ideal candidate possesses a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 5 years of experience in digital marketing. Demonstrable success in managing and growing online communities, increasing website traffic, and improving conversion rates is required. Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and SEO tools is essential. Excellent analytical, strategic thinking, and project management skills are a must. This hybrid role offers a flexible work environment, combining remote work with in-office collaboration sessions at our Columbus location.