Digital Marketing Strategist

Our client is seeking a highly skilled and creative Digital Marketing Strategist to spearhead their online presence and growth initiatives. This is a fully remote position, allowing you to work from anywhere within the US. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The goal is to increase brand awareness, drive qualified leads, and optimize conversion rates.

Key responsibilities will involve conducting in-depth market research to identify target audiences and understand their online behavior. You will craft compelling messaging and develop creative campaign concepts tailored to different platforms. Performance analysis and reporting are critical components of this role; you will track key metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement. Collaboration with internal teams, including content creators, web developers, and sales, will be essential to ensure cohesive strategy execution. Staying ahead of industry trends and emerging digital marketing technologies is paramount. You will also manage the digital marketing budget effectively to maximize ROI.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of 4 years of experience in digital marketing, with a proven track record of success in managing and executing multi-channel campaigns. Strong understanding of SEO/SEM principles, social media marketing, content strategy, and email marketing automation platforms. Proficiency in Google Analytics, Google Ads, and various social media management tools is required. Excellent analytical and problem-solving skills, coupled with strong written and verbal communication abilities, are essential. Experience with A/B testing and conversion rate optimization is a significant plus. If you are a strategic thinker with a passion for digital innovation and a desire to shape a brand's online future from a remote setting, we encourage you to apply.