Manager, Digital Marketing

Email Marketing Specialist

At Webster, we prioritize meaningful careers that align with our values: Integrity, Collaboration, Accountability, Agility, Respect, Excellence. We offer robust development opportunities and a dynamic work environment.

This role drives email marketing strategy, journey development, and campaign execution as part of HSA Bank's Channel Marketing Team. You'll leverage advanced Salesforce Marketing Cloud capabilities to deliver personalized communications at scale.

The ideal candidate possesses 3-5 years of experience with filtered data extensions, Journey Builder, and Automation Studio. Key responsibilities include:

• Developing and optimizing workflows using Salesforce Marketing Cloud
• Utilizing Email Studio, Journey Builder, and Automation Studio for personalized email journeys
• Collaborating with cross-functional teams to align strategies with overall business objectives

Maintaining a rigorous view of data, requirements, and documentation is essential. Identifying new engagement strategies that fit within our objectives is also crucial.