Florida E-Commerce Marketing Manager

A company is looking for an E-Commerce Marketing Manager, Mobile Apps.Key ResponsibilitiesServe as the main point of contact between IT, marketing, and e-commerce teams to ensure cohesive app content and campaignsManage existing content and regularly scheduled content updates while collaborating with cross-functional teamsAnalyze app traffic and customer behavior to make data-driven suggestions for improving the customer journeyRequired QualificationsPreferred Bachelor's degree in Marketing, Advertising, or Data/Business Analytics/Science5-7 years of experience in mobile-first CMS management within CPG, DTC, or B2C retail industriesProficiency in enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, and eCommerce platformsExperience with A/B testing and data analytics for interpreting insightsBasic knowledge of Adobe Suite and accessibility best practices for the web