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Director of Marketing

Vector Talent

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Director of Marketing

A long-established, mission-driven leader in the life sciences is undergoing a major commercial transformation. With a century of scientific contribution supporting breakthroughs in biomedical research, cell and gene therapy, diagnostics, microbiology, infectious disease and emerging technologies, the organization is now redefining how it serves scientists, biotech innovators and pharmaceutical partners.

We are seeking a Director of Marketing to lead and elevate the commercial marketing function during this pivotal phase.

The Opportunity

As Director of Marketing, you will lead a multifunctional team of 10+ people, across digital marketing, ecommerce, web optimization, content and scientific communications, events, segment marketing, email and automation, and marketing operations.

Your mandate is to transform the organization into a modern, customer-centric life science tools provider with a digital and product experience that stands alongside the leading players in the industry.

You will

  • Define and execute the end-to-end marketing strategy across portfolios spanning cell biology, microbiology, virology and reference materials.
  • Rebuild and modernize the digital and ecommerce experience to make it intuitive, searchable, and competitive with top-tier life science providers.
  • Develop workflow-based customer journeys (e.g., cell and gene therapy, QC assay development, diagnostics workflows) that simplify product discovery and selection.
  • Improve conversion, visibility, and engagement across digital channels, distributor networks and scientific communities.
  • Partner closely with Product Management, R&D, Sales, Commercial Operations, and Executive Leadership to align messaging, prioritization and growth initiatives.
  • Bring clarity, discipline and modern marketing leadership to a function eager for direction and transformation.

You will report directly to a senior commercial executive and work closely with a collaborative new leadership team driving organizational change.

Why Join?

A legacy brand entering a new era.

You will help translate a longstanding scientific reputation into a modern digital commerce engine.

A rare, high-impact redevelopment mandate.

Digital experience, ecommerce, and workflow design require complete reimagining — offering significant scope for impact.

A sizeable team already in place.

You will inherit a capable group across digital, content, operations and segment marketing, enabling rapid execution.

Strong executive sponsorship.

New leadership at the top of the organization is committed to meaningful commercial and cultural evolution.

What We’re Looking For

  • A career life science marketing leader with experience in tools, reagents, research products, cell biology, microbiology, CGT, diagnostics or similar scientific portfolios.
  • Proven success in digital transformation, ecommerce optimization and customer journey redesign.
  • Experience managing and developing multifunctional marketing teams.
  • Ability to translate complex scientific concepts into clear, compelling commercial messaging.
  • Demonstrated impact on revenue growth, digital KPIs, conversion, pipeline or customer engagement.
  • Comfortable operating within a mission-driven environment that balances scientific purpose with commercial expectations.

Job Type

Job Type
Full Time
Location
Rose Hill, VA

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