Marketing Manager

Position Title: Marketing Manager (with Digital Marketing Focus)

Department: Commercial Team, Marketing

Reports to: CCO

Vantage MedTech Introduction

Vantage MedTech (or “VMT”) is a full-service outsourced manufacturer of Class II and Class III electro-mechanical capital equipment to the medical device industry. VMT has a record of growth and an outstanding reputation with its customers based upon its leading technical capabilities, high quality standards, on-time performance, and customer service. VMT’s capabilities cover the complete spectrum of the medical device manufacturing product life cycle, from conceptual design, engineering, prototype development, and regulatory support through manufacturing and after-market services. VMT serves a variety of leading medical device original equipment manufacturers (“OEMs”) and emerging innovators (“EIs”) with a portfolio of advanced medical devices, and it enjoys high retention rates and revenue visibility over multiple years. With its full suite of design and manufacturing capabilities and focus on all aspects of customer service, VMT positions itself not just as a supplier but as a true value-added partner to its OEM customers.

The medical device outsourcing industry is poised for solid growth in the coming years. VMT is expected to benefit from both an increased worldwide demand for medical devices and a continued shift in manufacturing and support services toward third-party contract providers. Medical device OEMs are increasing their use of outsourcing as they search for ways to lower costs while improving product design and development processes, production efficiencies, and time to market.

Ampersand Capital Partners (or “ACP”) made a growth equity investment in Sterling Medical Devices in June 2022, and in February 2023 announced its recapitalization and simultaneous merger with RBC Medical Innovations and rebranded the Company as Vantage MedTech. ACP is a principal investment firm that takes a unique approach to healthcare. The investment model is based on an intensive research process to design businesses that transform their industry segments combined with the hands-on involvement required to successfully execute those strategies. ACP’s ability to build highly successful businesses has enabled the firm to generate world-class investment returns.

• This role offers remote flexibility, with a preference for candidates who can occasionally work onsite at our NJ or KS locations. We do not offer relocation assistance

Reporting Relationship

The successful candidate for this role will be a key member of the commercial management team and will report directly to VMT’s Chief Commercial Officer.

Position Overview

The Marketing Manager leads development and execution of marketing strategies that strengthen brand awareness, drive lead generation, and support sales growth across target markets. This role places a strong emphasis on digital marketing, combining creative brand leadership with hands-on management of campaigns, content, and analytics. The role supports a diverse portfolio spanning medical device design, development, testing, manufacturing, repair and refurbishment services, as well as enterprise software and digital solutions. The ideal candidate is both a strategic thinker and an execution-focused digital specialist who thrives in a fast-paced, growth-oriented environment.

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize digital campaigns across LinkedIn, Google Ads, SEO/SEM, email, and paid media to drive qualified leads
• Leverage technology partnerships for co-branded and cross-promotional digital marketing initiatives to drive qualified lead generation
• Manage website content, SEO, and analytics (e.g., Google Analytics, Tag Manager, Search Console) supporting medical device design, development, manufacturing, and post-market services
• Oversee marketing automation and CRM integration (Salesforce.com)
• Develop dashboards and KPIs to measure digital marketing ROI and conversion performance
• Lead digital content strategy including landing pages, lead magnets, and gated content

Content & Brand Development

• Create and manage thought leadership campaigns (case studies, white papers, videos, webinars, onsite hosted events)
• Maintain consistent branding and messaging across all marketing channels and materials
• Collaborate with Engineering/PMO and commercial teams to produce marketing collateral, trade show displays, and presentations
• Support joint marketing efforts with OEMs, technology partners, and customers to increase market visibility and drive awareness across shared customer segments

Lead Generation & Campaign Management

• Partner with business development to develop targeted campaigns by for medical devices, life sciences, and regulated technology markets
• Manage campaign calendars, email marketing workflows, and nurture sequences
• Track and report campaign performance and implement continuous improvement initiatives

Trade Shows & Events

• Coordinate trade show and conference presence, including pre-show campaigns and post-show follow-ups
• Develop trade show booth designs, digital signage, and event collateral aligned with brand messaging

Cross-Functional Collaboration

• Work closely with sales, ALM team, engineering, and manufacturing operations teams to align marketing activities with business goals
• Support marketing initiatives across enterprise software, cloud hosting services, and computer systems
• Support new product launches and corporate communications
• Manage partners, vendors, agencies, and freelancers as needed

Qualifications

• Bachelor’s degree in marketing, communications, or related field (MBA preferred)
• 7-10+ years of experience in marketing, with at least 3 years in digital marketing roles
• Hands-on experience with SEO/SEM, Google Ads, LinkedIn Campaign Manager, and analytics tools
• Proficiency with CRM and marketing automation systems supporting multi-touch, longer-cycle sales processes
• Strong copywriting and visual communication skills
• Experience in B2B or medical device/healthcare markets strongly preferred
• Ability to manage multiple projects, meet deadlines, and adapt to evolving priorities

Key Attributes

• Strategic mindset with a bias toward action and measurable results
• Strong customer focus with the ability to translate complex, technical offerings into simple, compelling messages
• Analytical thinker who is comfortable interpreting marketing performance data
• Creative, collaborative, and detail oriented
• Comfortable managing both tactical execution and strategic planning

Top Reasons to Work with Us

Company is soon launching a new Technical Center of Excellence in NJ and a new Manufacturing Center of Excellence in KS with distinct vision and financial resources to execute on its growth platform.

• Flexible and nimble team-based group with progressive environment
• Work closely with all members of the Commercial, Engineering, PMO, and Operations teams
• An opportunity to have real impact to proactively build the business and assume greater responsibilities
• Culture built on meritocracy and recognition for a job well done

Compensation And Benefits

• A competitive compensation package will be offered to the successful candidate.
• Candidates must be authorized to work in the U.S., be fluent in English, and possess excellent communication and interpersonal skills
• Comprehensive benefits package, including health, vision, and dental insurance
• Generous Paid Time Off
• Company retirement plan with matching.

Vantage MedTech values a diverse team and is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All applicants must be authorized for full-time employment in the United States. For more information, visit www.vantagemedtech.com

No third-party candidates please.

This position offers a salary range of $100,000-115,000 per year, based on experience and qualifications. In addition to the salary range, we offer a comprehensive benefits package including medical, dental, and vision insurance, a 401(k) plan with employer match, and generous paid time off.