Paid Media / Performance Marketing Operator (Google + Meta) - Contract to Hire
UpworkJob Overview
We are a fast-growing wellness technology company selling high-ticket physical products (hardware + accessories). We are looking for a senior paid media operator to manage, optimize, and scale performance across:
Google Ads
Facebook Ads
This role is about performance and efficiency, not vanity metrics.
What You’ll Be Responsible For
Manage and optimize Google Search, Shopping, and Retargeting
Manage Meta (Facebook + Instagram) paid campaigns
Build and maintain retargeting funnels
Optimize for high-ticket conversion paths
Work with longer consideration cycles
Coordinate with our CRM / HubSpot systems (leads, post-click behavior)
Monitor ad quality to reduce refund and chargeback risk
Report on ROAS, CAC, and spend efficiency (not impressions)
REQUIRED Experience (Non-Negotiable)
You must have
3–7+ years managing paid ads professionally
Proven experience with high-ticket products ($2k–$15k+)
Managed $5k–$50k+ monthly ad spend
Experience with eCommerce + financing options (Affirm, Klarna, etc.)
Comfort navigating compliance in wellness / health-adjacent industries
Ability to explain why campaigns work, not just run them
If your background is mostly dropshipping, this is not the role.
What This Role Is NOT
Organic social media
Influencer outreach
Content creation
Branding-only work
This is a performance operator role.
Engagement Details
Start: Immediate
Hours: Less than 30 hrs/week
Structure: Ongoing if performance is strong
Budget: Senior-level market rates
HOW TO APPLY (MANDATORY)
In your application, include
One example of a high-ticket product you’ve advertised
Monthly ad spend and ROAS for that account
Which platform you’d prioritize first for a $10k+ product and why
Screenshots or Loom walkthrough of live or past ad accounts
Generic applications will be ignored.
Why This Matters
We already have demand.
This role is about scaling efficiently without creating ops chaos.
If you’re strong, this can turn into a long-term relationship.
Job Type
- Job Type
- Contract
- Location
- United States
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