Digital Content Marketing and Communications

The PACE department provides education and training for adult learners during the day and evening in a wide variety of part-time and full-time program areas using delivery methods of live in-person, live online and online (asynchronous). Topics span a wide area, including management studies, human resources, project management, supply chain, information technology, marketing, and executive and corporate training.

• *Responsibilities**:
• Create, monitor, and coordinate activities on social media platforms.
• Update and maintain online student success profiles.
• Capture photos and videos for use on various media channels.
• Edit/enhance photos and create basic graphics for social media and print media.
• Research, write, and edit articles, web content, and other promotional materials.
• Edit web pages using the content management system (CMS).
• Coordinate internally and externally created print materials to ensure alignment with branding and messaging.
• Regularly update and maintain inventory levels of marketing materials.
• Support international travel marketing requirements and distribution of materials.
• Conduct research and make recommendations on social media usage, best practices, and integration with marketing and communications activities.
• Implement strategies and tactics outlined in the strategic marketing plan, responding to reviews, and actively engaging with the online community, to enhance PACE’s online reputation.
• Electronically track media coverage related to the organization, compiling data and insights for evaluation and reporting.
• Gather and analyze website usage rates using Google Analytics to assess online performance.
• Report on the progress of both short and long-range marketing goals, providing regular updates and insights to stakeholders.
• Build and nurture relationships with key internal and external stakeholders, fostering a collaborative approach to executing marketing initiatives.
• Supports student surveys using electronic survey software(s).
• *Qualifications**:
• University degree/diploma or college diploma, preferably related to marketing, public relations, or communications.
• Specialized training in electronic media communications and website management/development.
• 1 to 3 years’ experience in a professional writing or content creation capacity (journalism, advertising, marketing, public relations).
• 1 to 3 years’ experience working with various social media platforms, including Instagram, Facebook, YouTube, WordPress, and LinkedIn in a professional setting.
• 1 to 3 years’ experience with photography and/or videography in a professional setting
• Excellent written and oral communication skills.
• Demonstrated working knowledge of layout, design, and branding best practices.
• A good working knowledge of the university environment is an asset.
• Proficient with Adobe Photoshop and Adobe Acrobat; proficiency with Adobe Creative Suite is an asset.
• Must be able to work effectively with internal and external stakeholders.
• Knowledge of and sensitivity to the issues and experiences of adult students from diverse cultural backgrounds.
• Knowledge of University of Winnipeg, PACE Professional Studies area an asset.
• Ability to work well under pressure, manage tight deadlines and frequent interruptions, and prioritize work assignments to meet fast turnover timelines.
• Excellent time management skills with ability to work on multiple projects simultaneously.
• Demonstrated organizational skills and meticulous attention to detail.
• Strong client service and relationship building skills.
• *An equivalent combination of education, experience, skills, knowledge and abilities may be considered.**
• *Condition(s) of Employment**:
• Must be legally entitled to work in Canada.
• Ability to work flexible hours when required.
• *The salary range for this position will be from $49,194.60 to $68,213.60 annually.