Toshiba Global Commerce Solutions - External is hiring: Marketing Web Specialist

Toshiba Global Commerce Solutions is seeking a Marketing Website Specialist. The role will enhance our digital presence, optimize our website, and drive engagement across digital platforms. As a key member of the Corporate Marketing team, this role ensures that TGCS’s digital experiences effectively support our brand, demand generation efforts, and overall business objectives.In this role, you will manage, optimize, and evolve the Toshiba Global Commerce Solutions website while collaborating with internal and external stakeholders to enhance the digital experience. You will focus on improving user experience, SEO performance, and MarTech integration, ensuring alignment with corporate marketing, demand generation, and product marketing initiatives.We’re looking for a data-driven, detail-oriented marketer with a passion for collaboration, a basic understanding of programming languages and graphic design, and the ability to create seamless digital experiences. The ideal candidate will track performance metrics and leverage digital channels to drive B2B engagement and lead generation.Required Skills & Experience5+ years of experience in digital marketing, website management, or B2B marketing, with a focus on website performance and optimization.Strong experience with website CMS platforms (e.g., WICM, Adobe Experience Manager, Drupal), including making necessary updates.Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs) and web analytics (Google Analytics, Tag Manager).Solid understanding of UX/UI principles, responsive design, and conversion rate optimization (CRO).Experience managing website integrations with CRM systems (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), and digital ad platforms.Strong project management skills, with the ability to handle multiple stakeholders and meet deadlines.Excellent communication and collaboration skills for cross-functional teamwork.Preferred Skills & ExperienceExperience in a B2B technology company or enterprise environment.Familiarity with ABM (Account-Based Marketing) strategies and personalized digital experiences.Understanding of AI-driven personalization, chatbots, and dynamic web content.Experience with GDPR, CCPA, and website compliance standards.Website Management & OptimizationMaintain and update content across the TGCS corporate website to ensure accuracy, brand consistency, and alignment with marketing objectives.Oversee SEO strategy to improve search visibility, keyword rankings, and traffic growth.Enhance website user experience (UX/UI) by ensuring intuitive navigation, mobile responsiveness, and a seamless buyer journey.Collaborate with internal and external teams to optimize website speed, security, and overall performance.Digital Analytics & Performance TrackingMonitor and analyze website traffic, engagement metrics, conversion rates, and SEO performance using tools like Google Analytics, SEMrush, or Adobe Analytics.Provide regular reports and actionable insights to marketing leadership to refine digital strategies.Partner with teams to A/B test landing pages, CTAs, and digital content, optimizing user engagement and conversion rates.Digital Content Strategy & Demand Generation SupportEnsure website content aligns with demand generation programs, product launches, and corporate initiatives.Collaborate with content marketing, product marketing, and sales teams to deploy and optimize key performance indicators (KPIs).Support account-based marketing (ABM) by optimizing website-to-landing page experiences and tailored digital journeys.Work with the paid media team to align digital ad performance with website objectives.MarTech & Website IntegrationsManage and optimize website integrations with marketing automation tools (Marketo, HubSpot, Pardot), CRM (Salesforce), and other digital platforms.Ensure accurate implementation of tracking pixels, UTM parameters, and analytics scripts to measure campaign effectiveness.Support conversational AI, chatbots, and personalization efforts to enhance engagement.Cross-Functional Collaboration & Project ManagementCollaborate with Corporate Marketing, Product Marketing, Sales, and IT to align digital initiatives with business goals.Manage external web development agencies, designers, and SEO consultants for project execution.Stay up to date on B2B digital marketing trends, website best practices, and emerging technologies, including AI-driven website translations for global markets.Perform other related duties as assigned.Impact of the Marketing Website Specialist RoleIn a B2B technology company like Toshiba Global Commerce Solutions (TGCS), the Marketing Website Specialist plays a direct and measurable role in revenue growth, customer acquisition, and operational efficiency. This role significantly impacts both revenue and costs by optimizing TGCS’s digital presence, marketing ROI, and sales efficiency. An effective website and digital strategy can drive millions in revenue while reducing acquisition costs and improving customer retention.Key Business ImpactsIncreased marketing-influenced revenue and lead generationReduced paid media costs by shifting from paid to organic trafficHigher lead-to-opportunity conversion ratesImproved customer retention and upsell opportunitiesEnhanced operational efficiency through automation and integrationsThis role requires extensive coordination and collaboration across marketing and other business functions to ensure digital strategies align with corporate goals.

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Qualifications

• Required Skills & Experience5+ years of experience in digital marketing, website management, or B2B marketing, with a focus on website performance and optimization
• Strong experience with website CMS platforms (e.g., WICM, Adobe Experience Manager, Drupal), including making necessary updates
• Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs) and web analytics (Google Analytics, Tag Manager)
• Solid understanding of UX/UI principles, responsive design, and conversion rate optimization (CRO).Experience managing website integrations with CRM systems (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), and digital ad platforms
• Strong project management skills, with the ability to handle multiple stakeholders and meet deadlines
• Excellent communication and collaboration skills for cross-functional teamwork
• Familiarity with ABM (Account-Based Marketing) strategies and personalized digital experiences
• Experience with GDPR, CCPA, and website compliance standards

Benefits

• Key Business ImpactsIncreased marketing-influenced revenue and lead generation
• Reduced paid media costs by shifting from paid to organic traffic
• Higher lead-to-opportunity conversion rates

Responsibilities

• The role will enhance our digital presence, optimize our website, and drive engagement across digital platforms
• As a key member of the Corporate Marketing team, this role ensures that TGCS’s digital experiences effectively support our brand, demand generation efforts, and overall business objectives.In this role, you will manage, optimize, and evolve the Toshiba Global Commerce Solutions website while collaborating with internal and external stakeholders to enhance the digital experience
• You will focus on improving user experience, SEO performance, and MarTech integration, ensuring alignment with corporate marketing, demand generation, and product marketing initiatives.We’re looking for a data-driven, detail-oriented marketer with a passion for collaboration, a basic understanding of programming languages and graphic design, and the ability to create seamless digital experiences
• The ideal candidate will track performance metrics and leverage digital channels to drive B2B engagement and lead generation
• Understanding of AI-driven personalization, chatbots, and dynamic web content
• Website Management & OptimizationMaintain and update content across the TGCS corporate website to ensure accuracy, brand consistency, and alignment with marketing objectives
• Oversee SEO strategy to improve search visibility, keyword rankings, and traffic growth
• Enhance website user experience (UX/UI) by ensuring intuitive navigation, mobile responsiveness, and a seamless buyer journey
• Collaborate with internal and external teams to optimize website speed, security, and overall performance
• Digital Analytics & Performance TrackingMonitor and analyze website traffic, engagement metrics, conversion rates, and SEO performance using tools like Google Analytics, SEMrush, or Adobe Analytics
• Provide regular reports and actionable insights to marketing leadership to refine digital strategies
• Partner with teams to A/B test landing pages, CTAs, and digital content, optimizing user engagement and conversion rates
• Digital Content Strategy & Demand Generation SupportEnsure website content aligns with demand generation programs, product launches, and corporate initiatives
• Collaborate with content marketing, product marketing, and sales teams to deploy and optimize key performance indicators (KPIs).Support account-based marketing (ABM) by optimizing website-to-landing page experiences and tailored digital journeys
• Work with the paid media team to align digital ad performance with website objectives
• MarTech & Website IntegrationsManage and optimize website integrations with marketing automation tools (Marketo, HubSpot, Pardot), CRM (Salesforce), and other digital platforms
• Ensure accurate implementation of tracking pixels, UTM parameters, and analytics scripts to measure campaign effectiveness
• Support conversational AI, chatbots, and personalization efforts to enhance engagement.Cross-Functional Collaboration & Project ManagementCollaborate with Corporate Marketing, Product Marketing, Sales, and IT to align digital initiatives with business goals
• Manage external web development agencies, designers, and SEO consultants for project execution
• Stay up to date on B2B digital marketing trends, website best practices, and emerging technologies, including AI-driven website translations for global markets
• Perform other related duties as assigned
• Impact of the Marketing Website Specialist RoleIn a B2B technology company like Toshiba Global Commerce Solutions (TGCS), the Marketing Website Specialist plays a direct and measurable role in revenue growth, customer acquisition, and operational efficiency
• This role significantly impacts both revenue and costs by optimizing TGCS’s digital presence, marketing ROI, and sales efficiency
• Improved customer retention and upsell opportunities
• Enhanced operational efficiency through automation and integrationsThis role requires extensive coordination and collaboration across marketing and other business functions to ensure digital strategies align with corporate goals