Head of Marketing Performance

Marketing Operations Lead

Torq is a rapidly growing cybersecurity company that needs a highly skilled marketing operations lead to support its expansion. This individual will be responsible for managing the full marketing technology stack, including map, crm alignment, analytics tools, integrations, data enrichment, and automation platforms. They will also own the marketing database, audience segmentation models, and data structure, as well as build and maintain dashboards for marketing kpis, funnel performance, channel health, and forecasting.

Responsibilities

• Marketing Technology & Infrastructure
• Manage Torq's full marketing technology stack (map, crm alignment, analytics tools, integrations, data enrichment, automation platforms).
• Evaluate, implement, and optimize new tools to increase efficiency, accuracy, and scalability.
• Maintain system hygiene, governance, and compliance across all marketing technologies.
• Database & Analytics
• Own the marketing database, audience segmentation models, and data structure to ensure accuracy, completeness, and usability.
• Build and maintain dashboards for marketing kpis, funnel performance, channel health, and forecasting.
• Lead advanced analytics, including cohort analysis, velocity modeling, ltv/cac insights, and roi reporting.
• Develop and own torq's attribution model, ensuring executives have clear visibility into channel and campaign performance.
• Lead Workflow & Lifecycle Operations
• Own the end-to-end lead management framework (scoring, routing, enrichment, qa, slas, mqls, hand-raisers, recycle paths).
• Collaborate closely with sales leadership and bdrs to improve conversion rates and ensure clear accountability across the funnel.
• Continuously optimize lifecycle stages and transitions to support pipeline efficiency.
• Web Operations & Development
• Own the strategy, roadmap, and operational processes for torq's website in partnership with an in-house web developer.
• Oversee website experimentation, conversion-rate optimization (cro), performance, and technical seo health.
• Ensure the website integrates seamlessly with analytics, tracking, and personalization systems.
• Attribution, Insights & Performance Rigor
• Build a multi-touch attribution framework and provide actionable insights to guide investments.
• Publish monthly marketing performance narratives, including trends, bottlenecks, opportunities, and recommended actions.
• Partner with growth, revenue ops, and finance to support quarterly planning and forecasting.
• Marketing Operations Strategy & Evolution
• Track marketing operations trends and emerging tools to maintain a cutting-edge tech stack.
• Introduce best practices across automation, data governance, experimentation, and analytics.
• Develop scalable processes to support torq's rapidly expanding global marketing engine.