Search Engine Optimization Analyst

**Search Engine Optimization (SEO) Analyst**

This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue.

Key Responsibilities

• Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for the Home Depot Canada website
• Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
• Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
• Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
• Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
• Implement link building strategy and campaigns for homedepot.ca
• Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
• Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
• Communicate to team and management on project development, timelines, and results

Professional Competencies

• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

• 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
• Experience working with popular SEO-industry tools (Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)

Experience working with Content Management System (CMS) and building/administering content in CMS environments