Performance Marketing Manager

Performance Marketing Manager

The role of Performance Marketing Manager plays a crucial part in driving customer acquisition and optimizing digital marketing strategies.

Key responsibilities include managing and scaling performance marketing channels, developing and testing new marketing channels, implementing A/B testing strategies for website optimization, analyzing customer conversion funnels, and generating reports and providing actionable insights for the management team.

• Manage existing performance marketing channels: Google Ads, Social Media, LinkedIn, and Native Advertising.
• Develop new marketing channels to expand audience reach and acquisition efficiency.
• Implement data-driven enhancements for website optimization and campaign performance improvements.