Director, Change Management

The Director, Change Management is responsible for designing and executing the change management strategy that enables Coca-Cola North America's shift to a Product Operating Model and modern digital organization. This role builds the foundation for organizational readiness, communication, and capability adoption — ensuring that teams, leaders, and system partners not only understand the change but embrace and sustain it.
The ideal candidate combines strategic acumen with strong operational delivery — designing best-in-class change management frameworks, embedding new ways of working, and cultivating a culture that thrives on learning, collaboration, and digital confidence.
Primary Responsibilities
What You'll Do for Us

• Define Change Management Strategy: Develop and own the end-to-end change management strategy for the Digital & Product Organization, aligned to NAOU's transformation roadmap and enterprise priorities.
• Design and Implement Best-in-Class Frameworks: Introduce scalable and repeatable change management approaches (communication, engagement, adoption, measurement) leveraging global best practices and proven models (e.g., Prosci, ADKAR, Kotter).
• Lead Communication & Engagement Campaigns: Design communication plans, engagement forums, and storytelling assets that bring the transformation to life for associates, leaders, and system partners.
• Enable Capability Adoption: Partner with Product, Data, and Engineering teams to drive adoption of new tools, processes, and behaviors through training, playbooks, and embedded support.
• Coach Leaders & Change Champions: Build a network of transformation ambassadors across business and system entities; coach leaders to model desired behaviors and lead change effectively.
• Measure and Report Change Effectiveness: Develop metrics, pulse surveys, and insights to track engagement, adoption, and change readiness across functions and system entities.
• Continuous Improvement & Knowledge Sharing: Institutionalize change playbooks, toolkits, and best practices to build long-term change capability across the organization.
  

FINANCIAL / JOB SCOPE

• Leads cross-functional change initiatives impacting all NAOU associates across NAOU and 60+ system partners.
• Accountable for driving measurable progress on engagement, adoption, and readiness KPIs.
  

COMMUNICATION COMPLEXITIES

• Partners with the VP, Digital & Data, Transformation Office and Product Leaders to define, sequence, and deliver change strategies.
• Communicates across multiple audiences — executives, product teams, frontline associates, and system partners — ensuring clarity, connection, and consistency.
• Translates complex transformation initiatives into simple, inspiring messages that connect to business and individual value.
• Must balance advocacy (building excitement) with accountability (ensuring behavior change and adoption).
  

JUDGMENT AND DECISION-MAKING

• Defines the strategic approach for managing organizational change across the Digital & Product Organization.
• Determines the appropriate change interventions, communication strategies, and engagement tactics by audience and impact level.
• Advises leadership on readiness, risk mitigation, and stakeholder alignment.
• Recommends and implements tools and metrics to measure adoption and change impact.
  

INNOVATION

• Introduces new approaches to engagement and change — leveraging storytelling, digital learning platforms, data-driven insights, and behavioral science.
• Builds digital confidence and literacy through creative, experience-based training and activation campaigns.
• Designs playbooks and templates that make change scalable, repeatable, and measurable.
• Embeds a culture of continuous learning and experimentation across the transformation journey.
  

Supervisory Responsibilities

• No direct reports initially; leads through influence and coordination across transformation, HR, and product teams.
• May lead vendor partners or external change consultants as needed.
• Builds and coordinates a network of change champions across the Digital & Product Organization and broader system.
  

Key Qualifications
Education: Bachelor's degree, or equivalent practical experience
7 or more years of relevant experience
What We Can Do For You

• Iconic & Innovative Brands: You'll have the opportunity to work with over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, fostering a creative culture that supports taking risks and innovation.
• Global Exposure to World Class Leaders: You'll have access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$143,600 - $164,700
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.