Director, Digital Strategy

Digital strategy leader required to navigate AI-disrupted landscape.

Owning P&L for website-driven revenue including lead generation advertising/monetization opportunities and conversion optimization prioritizing monetization strategies across all digital properties setting quarterly and annual targets building roadmap identifying new monetization opportunities developing business cases for investment.
Defining how we win in an AI-disrupted landscape understanding traffic sources shifting adapting our strategy accordingly championing first-party data owned audience development reducing dependence on third-party traffic partnering SEO content technical teams ensuring visibility as search evolves toward AI-powered discovery staying ahead of industry trends educating leadership implications

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