Product Marketing Specialist (Ad Tech/Mar Tech) Remote

Product Marketing Specialist (Ad Tech/Mar Tech) Remote

New York, NY (Remote )

$50-$65hr ( Weekly pay + Medical Benefits)

8-9 month contract

Full-Time: M-F (your own time zone)

Our client makes advertising that connects better. By bridging the gap between premium content and programmatic efficiency, they go beyond simply serving ads—they create meaningful connections that drive engagement, unlock new audiences, and deliver measurable results with actionable insights.

As an NMSDC-certified Minority Business Enterprise, they are committed to amplifying diverse voices and providing favorable economic terms to our minority-owned partners.

• **Must have experience in the Advertising Tech/Marketing Tech company. in Product Marketing

What You’ll Do

• Partner directly with the Founder & CEO and product team to shape and execute go-to-market strategies by analyzing product-market fit for all of Nativo’s advertising solutions
• Own the entire lifecycle of product launches, including market assessments and testing, marketing plans, promotion, launch events, training, post-launch evaluation, feedback loop, and iteration to drive product adoption
• Lead cross-functional workstreams to define customer personas that shape our messaging to ensure the right message to the right customer at the right time
• Manage all launch communications for new products, features, and partnerships to drive market awareness and internal alignment
• Partner with senior members of all divisions of Nativo to deliver data-driven insights and market intelligence to impact the product roadmap
• Conduct competitive analysis to inform our product development strategy and sales enablement initiatives
• Lead sales training and provide sales collateral to ensure the sales organization can effectively deliver consistent, scalable messaging that can be measured and analyzed
• Establish and monitor key performance indicators coupled with qualitative market feedback on product health and adoption

Why You Might Be Excited About Us

• We are bridging a massive gap in advertising strategy for brands that want to accelerate the customer journey where prospects are consuming content, no ads
• We’re an established team with diverse leadership and supportive and caring teammates who want to see you succeed
• We run meetings responsibly. If we can effectively solve a problem asynchronously, we do. When we meet synchronously, you’ll always have the opportunity to contribute. Our team has a wide range of experience (NBCUniversal, OpenX, VideoAmp, and Modern Luxury), and we are also excited to learn from you
• You can work remotely; we are big on outcomes rather than output. We don’t micromanage and will create an environment where you can do great work
• Since you’ll have responsibility and creativity over projects, they may not be fully defined yet. You’ll bring your own experience and perspective to help us do the right things and raise suggestions if you think we should do things differently

What You’ll Bring

• 4–12 years of experience in specially Product Marketing for advertising technology, marketing technology company
• Must have experience in the AdTech/MarTech space
• Experience to execute and run the entire life cycle of Product Marketing
• Experience to execute marketing and go-to-market plans and campaigns that can deliver immediate, measurable results
• Experience with translating data into visual insights; must be very comfortable looking at a lot of data ( Not technically using data tools)
• Experience to use and create PowerPoint slides or Google slides to present
• Can take highly technical concepts and translate them into something simple and digestible
• Experience working and communicating with upper level executives and CEOs
• Courage to ask thoughtful questions during meetings; being able to be visible, speak up and collaborate with teams
• Experience working with many different teams; sales, engineering etc
• Thrives in the world of project management and keeping all stakeholders looped into all aspects of a product launch and campaign
• You are incredibly curious and passionate about the future of digital advertising
• Confident in building relationships at a distance in a fully distributed, remote-friendly environment
• Experience with various AI tools and can use with ease
• Bonus: Working for a start-up company of under 130 employees
• Bonus: Experience with Salesforce and HubSpot

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

Qualifications

• **Must have experience in the Advertising Tech/Marketing Tech company
• 4–12 years of experience in specially Product Marketing for advertising technology, marketing technology company
• Must have experience in the AdTech/MarTech space
• Experience to execute and run the entire life cycle of Product Marketing
• Experience to execute marketing and go-to-market plans and campaigns that can deliver immediate, measurable results
• Experience with translating data into visual insights; must be very comfortable looking at a lot of data ( Not technically using data tools)
• Experience to use and create PowerPoint slides or Google slides to present
• Can take highly technical concepts and translate them into something simple and digestible
• Experience working and communicating with upper level executives and CEOs
• Courage to ask thoughtful questions during meetings; being able to be visible, speak up and collaborate with teams
• Experience working with many different teams; sales, engineering etc
• Thrives in the world of project management and keeping all stakeholders looped into all aspects of a product launch and campaign
• You are incredibly curious and passionate about the future of digital advertising
• Confident in building relationships at a distance in a fully distributed, remote-friendly environment
• Experience with various AI tools and can use with ease
• Bonus: Working for a start-up company of under 130 employees
• Bonus: Experience with Salesforce and HubSpot

Benefits

• $50-$65hr ( Weekly pay + Medical Benefits)
• 8-9 month contract
• Full-Time: M-F (your own time zone)
• Since you’ll have responsibility and creativity over projects, they may not be fully defined yet

Responsibilities

• Partner directly with the Founder & CEO and product team to shape and execute go-to-market strategies by analyzing product-market fit for all of Nativo’s advertising solutions
• Own the entire lifecycle of product launches, including market assessments and testing, marketing plans, promotion, launch events, training, post-launch evaluation, feedback loop, and iteration to drive product adoption
• Lead cross-functional workstreams to define customer personas that shape our messaging to ensure the right message to the right customer at the right time
• Manage all launch communications for new products, features, and partnerships to drive market awareness and internal alignment
• Partner with senior members of all divisions of Nativo to deliver data-driven insights and market intelligence to impact the product roadmap
• Conduct competitive analysis to inform our product development strategy and sales enablement initiatives
• Lead sales training and provide sales collateral to ensure the sales organization can effectively deliver consistent, scalable messaging that can be measured and analyzed
• Establish and monitor key performance indicators coupled with qualitative market feedback on product health and adoption
• You’ll bring your own experience and perspective to help us do the right things and raise suggestions if you think we should do things differently