Lifecycle Marketing Manager

Lifecycle Marketing Manager

Shippo makes merchants successful through world-class shipping solutions.

This Lifecycle Marketing Manager owns and scales communication strategy across the customer journey, driving user engagement and business growth.

• Lifecycle Strategy & Execution: Define and execute Shippo's lifecycle marketing strategy to drive key business outcomes.
• Campaign Development & Nurturing: Design, build, and optimize automated nurture campaigns in Marketo.
• Performance & Optimization: Own and report on key lifecycle marketing metrics, including email performance and business impact.

The ideal candidate has 5+ years of experience in lifecycle, email, or growth marketing, with hands-on expertise in marketing automation platforms and rigorous QA skills.