Senior Director, Digital Performance Marketing

About SharkNinja

SharkNinja is a global product design and technology company that positively impacts people's lives worldwide.

The company has a proven track record of bringing disruptive innovation to market and developing multiple consumer products, driving significant growth and market share gains.

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja.

This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs.

Key responsibilities include

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Overseeing all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Defining KPIs and performance benchmarks to ensure measurable success through data-driven insights and continual optimization.
• Leading the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.

Additionally, the Senior Director will

• Design and scale innovative loyalty programs to increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.