Digital Marketing Specialist (SD)

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At SCI Direct, we believe that Family Is Everything. Come join a certified Great Place to Work with a business casual environment, an opportunity to have a hybrid work schedule, 401k with 6% company match, Adoption Assistance, discounted gym memberships, and more!

The Digital Marketing Specialist Will Help Identify, Develop And Execute Digital Marketing Initiatives To Drive Awareness And Leads For SCI Direct Brands. These Initiatives Will

• Attract qualified web traffic to SCI Direct brand websites
• Convert web traffic into prospects and leads
• Facilitate ongoing engagement with site visitors to increase awareness and preference, through social media and web advertising

Specific Responsibilities

70% Generate Qualified Web Traffic to SCI Direct Brand Websites

• Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories and partnerships
• Manage campaigns in house or with external agency and consultant support
• Work with partnership team to grow current partnerships and identify and build new digital partnerships

20% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach

• Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
• Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance
• Perform campaign optimizations in paid, owned and earned digital media
• Partner with web design and development team to identify, plan and develop web enhancements
• Work closely with brand, CRM and field marketing teams to achieve marketing goals

10% Administration

• Provide functional expertise to act as subject matter expert for digital demand generation and online products
• Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines
• Develop and implement processes to plan and execute digital marketing campaigns
• Keep current with emerging web and marketing technologies and best practices

Experience

Requirements & Qualifications

• Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance

Knowledge, Skills & Abilities

• Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required. Certifications in these tools or related tools are a plus.
• Proficiency in Excel; familiarity with content management systems (CMS), HTML, third party ad serving and bid management software
• Excellent communication skills both verbal and written across all organizational levels
• Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

• Work indoors during all seasons and weather conditions
• Standard business dress is required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

• Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Postal Code: 33317

Category (Portal Searching): Marketing and Advertising

Job Location: US-FL - Plantation

#AD

Qualifications

• Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance
• Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required
• Proficiency in Excel; familiarity with content management systems (CMS), HTML, third party ad serving and bid management software
• Excellent communication skills both verbal and written across all organizational levels
• Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners
• Standard business dress is required
• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Responsibilities

• The Digital Marketing Specialist Will Help Identify, Develop And Execute Digital Marketing Initiatives To Drive Awareness And Leads For SCI Direct Brands
• Attract qualified web traffic to SCI Direct brand websites
• Convert web traffic into prospects and leads
• Facilitate ongoing engagement with site visitors to increase awareness and preference, through social media and web advertising
• 70% Generate Qualified Web Traffic to SCI Direct Brand Websites
• Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories and partnerships
• Manage campaigns in house or with external agency and consultant support
• Work with partnership team to grow current partnerships and identify and build new digital partnerships
• 20% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach
• Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
• Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance
• Perform campaign optimizations in paid, owned and earned digital media
• Partner with web design and development team to identify, plan and develop web enhancements
• Work closely with brand, CRM and field marketing teams to achieve marketing goals
• Provide functional expertise to act as subject matter expert for digital demand generation and online products
• Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines
• Develop and implement processes to plan and execute digital marketing campaigns
• Keep current with emerging web and marketing technologies and best practices
• Work indoors during all seasons and weather conditions
• Sitting continuously for many hours per day, up to 6 hours per day