Sr. Performance Marketing Manager, Programmatic

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Responsibilities

• Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
• This will be a combination of in-house executions and agency-led campaigns
• This will also include agency-led Direct IO initiatives
• Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
• Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
• Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
• Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
• Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)

Requirements

• 5-7+ years of experience in Programmatic Performance Marketing
• Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
• Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
• Experience driving the of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
• Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
• Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills

Preferred

• hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include: Fertility; Mental Health; One Medical; Fringe lifestyle benefits up to $250

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