Marketing Specialist

We are looking for a skilled Marketing Specialist to join our team on a long-term contract basis in Bloomington, Minnesota. In this role, you will focus on executing marketing strategies, managing digital campaigns, and analyzing data to drive impactful results. The ideal candidate will bring expertise in both traditional and digital marketing, along with a creative approach to content development and communications.Responsibilities:• Implement marketing strategies that align with organizational goals and drive engagement.• Monitor and analyze data to track the effectiveness of campaigns and identify areas for improvement.• Develop and manage marketing collateral, ensuring high-quality and brand consistency.• Oversee the execution of digital marketing initiatives, including content editing and social media management.• Manage multiple digital channels, ensuring timely updates and optimized performance.• Plan and execute targeted email campaigns to reach specific audiences.• Leverage Google Ads and AdWords to enhance online visibility and drive traffic.• Utilize Google Analytics to measure campaign success and generate actionable insights.• Collaborate with internal teams to coordinate marketing communications and strategies.