Director, Digital Strategy

High-Performing Digital Growth Leader

The way customers discover brands has shifted dramatically due to AI-driven search and discovery.

• As Director of Website Strategy, you will own revenue and lead generation strategy across digital properties driving business impact through website optimization advertising opportunities conversion rate improvements.
• You'll prioritize monetization strategies across all digital platforms set quarterly annual targets for leads conversions revenue build roadmap to hit them identify new monetization opportunities building cases for investment define how our companies win in an AI-disrupted landscape understand traffic sources adapting our strategy accordingly champion first-party data owned audience development reducing third-party traffic stay ahead industry trends educating leaders implications our digital presence remains visible toward AI-powered discovery lead conversion rate optimization initiatives defining testing priorities success criteria A/B testing personalization funnel optimization ensure websites deliver experiences converting devices channels entry points including AI-referred traffic evaluate investments on-site tools chatbots personalization lead capture based business impact define KPIs reflect new reality moving vanity metrics focus quality conversion rates attribution report executive leadership clear insights recommendations manage agency vendor relationships holding accountable outcomes collaborate Marketing Product Engineering Brand teams align digital initiatives broader business goals lead collaboration enhance marketing initiatives drive engagement conversions translate objectives technical creative teams build accelerate execution remove roadblocks required 8 years experience Digital Marketing Website Strategy Performance roles proven track record driving measurable growth traditional organic traffic declining fragmented path awareness to conversion strong business acumen owning P&L revenue targets understanding reshaping search discovery what means performance marketing CRO programs A/B testing plans ability interpret analytics translate data strategic recommendation familiarity automation systems excellent cross-functional communication skills results-oriented mindset innovation continuous improvement preferred real estate related industries complex funnels managing agency partnerships background evaluating selecting technology stack evaluation knowledge EEO Statement:Employer inclusivity considered