Digital Marketing Manager – SEO & Conversion Rate Optimization

Company Description

Redzone helps manufacturers make more product for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software, AI-guided insights, and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With over 1700 plants and 500,000 frontline users, Redzone is changing the way people work – one plant at a time.

Job Description

Redzone is seeking a proactive and results-driven Digital Marketing Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads.

Reporting to the Digital Marketing Director, this role will manage day-to-day digital execution across SEM, paid social, programmatic, and ABM programs, working closely with Product Marketing, Field Marketing, and Sales to support demand generation goals.

The ideal candidate has hands-on experience managing paid and organic digital channels, understands the evolving digital landscape and emerging media platforms, and brings curiosity, creativity, and a data-driven mindset to every campaign.

Responsibilities

Digital Campaign Management

• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
• Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.
• Test new channels and emerging digital formats to expand reach and improve ROI.
• Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.

Performance Optimization

• Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
• Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.

ABM & Targeted Marketing

• Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
• Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
• Contribute to content and creative strategies that resonate with target personas.

Web & Content Optimization

• Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
• Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.
• Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.

Qualifications

• 5+ years of relevant experience in a Marketing Manager position
• Bachelor's degree in Marketing, Business, or a related field.
• Strong organizational skills and an aptitude for structuring content effectively required. Technical knowledge for deploying, integrating, and maintaining new sales enablement software preferred.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences.
• Willingness to learn Redzone’s unique value proposition and ability to express that consistently in written materials.
• Ability to thrive in a fast-paced, dynamic, and rapidly evolving environment.
• Experience marketing SaaS solutions preferred.
• This role requires travel up to 25%.

Additional Information

Compensation Package

• Base pay range: $120,000-130,000 USD Annual (12 Months)
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
• This position is also eligible for an annual company performance bonus.
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.

About QAD and QAD Redzone

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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