SEO / Ecommerce Specialist

Range USA is the leading indoor gun range and retail operator in the nation. We are motivated to provide the easiest and best customer service in the USA. We believe every member of our team contributes to our success and every single customer should have a great experience at our stores and online. Join us as we continue to grow throughout the nation. At Range USA, you have an opportunity to make a big difference in our mission.

POSITION DESCRIPTION

Position Title: Ecommerce Specialist (entry level)

Reports To: Sr. Manager of Ecommerce

Classification: Exempt

Location: Onsite Cincinnati, Ohio

POSITION OVERVIEW

The Ecommerce Specialist will be responsible for optimizing our online store to drive traffic, increase conversions, and enhance the overall customer experience. This role involves SEO strategy, website performance optimization, and an understanding of consumer behavior to improve the digital shopping journey. The ideal candidate is analytical, creative, and proactive in implementing best practices to maximize e-commerce success.

JOB DESCRIPTION

• Develop and execute SEO strategies to improve organic rankings and increase site traffic.
• Analyze website performance, implement optimizations, and conduct testing to enhance user experience and conversion rates.
• Monitor and improve site speed, mobile usability, and overall website health.
• Optimize product pages, metadata, and internal linking for improved search visibility.
• Work with developers and designers to ensure website functionality aligns with business goals.
• Manage and refine the online customer journey, identifying friction points and opportunities for improvement.
• Track and report key performance metrics, including traffic, engagement, conversion rates, and revenue.
• Stay updated on e-commerce trends, SEO best practices, and emerging technologies.

DESIRED SKILLS & EXPERIENCE

Possess the following core values

Curious

Passionate

Do It Right

Service

• Bachelor’s degree in Business, Marketing, or a related field
• 1 to 2 years of work experience or an equivalent internship
• Analytically driven decision maker
• Results-oriented, willingness to follow through, make informed decisions, complete tasks and problem-solve.
• Uses rigorous logic and thoughtful thinking to effectively identify, address and resolve challenges.
• Attention to Detail and Accuracy
• Communication Proficiency – Verbal & Written
• Technical Capacity – Microsoft Office including Excel, Word and PowerPoint
• Problem Solving
• Multi-tasking/Prioritization
• Ability to complete projects under time constraints
• Ethical Conduct & Confidentiality

EMPLOYEE BENEFITS

• Medical, Dental, Vision Health Insurance
• Free Elite Membership (Unlimited Shooting)
• Industry Leading Online and Store Discounts
• Free Classes
• Ability to Utilize Manufacturer Programs
• No firearm experience needed: We Offer Paid Training

NOTE: This job description may be changed or updated as necessary and is not inclusive of all the duties and responsibilities that may be expected to be performed.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 1 to 2 years of work experience or an equivalent internship
• Analytically driven decision maker
• Results-oriented, willingness to follow through, make informed decisions, complete tasks and problem-solve
• Uses rigorous logic and thoughtful thinking to effectively identify, address and resolve challenges
• Attention to Detail and Accuracy
• Communication Proficiency – Verbal & Written
• Technical Capacity – Microsoft Office including Excel, Word and PowerPoint
• Problem Solving
• Multi-tasking/Prioritization
• Ability to complete projects under time constraints
• Ethical Conduct & Confidentiality
• No firearm experience needed: We Offer Paid Training

Benefits

• Medical, Dental, Vision Health Insurance
• Free Elite Membership (Unlimited Shooting)
• Industry Leading Online and Store Discounts
• Free Classes
• Ability to Utilize Manufacturer Programs

Responsibilities

• Manager of Ecommerce
• The Ecommerce Specialist will be responsible for optimizing our online store to drive traffic, increase conversions, and enhance the overall customer experience
• This role involves SEO strategy, website performance optimization, and an understanding of consumer behavior to improve the digital shopping journey
• The ideal candidate is analytical, creative, and proactive in implementing best practices to maximize e-commerce success
• Develop and execute SEO strategies to improve organic rankings and increase site traffic
• Analyze website performance, implement optimizations, and conduct testing to enhance user experience and conversion rates
• Monitor and improve site speed, mobile usability, and overall website health
• Optimize product pages, metadata, and internal linking for improved search visibility
• Work with developers and designers to ensure website functionality aligns with business goals
• Manage and refine the online customer journey, identifying friction points and opportunities for improvement
• Track and report key performance metrics, including traffic, engagement, conversion rates, and revenue
• Stay updated on e-commerce trends, SEO best practices, and emerging technologies