Sr. Marketing Analyst, B2B

Sr Marketing Analyst B2B

The role involves auditing current prospective clients' marketing programs crafting integrated marketing plans across channels emphasizing social media Google Ads The ideal candidate has 5+ years cross-channel program management experience proficiency in spoken written English advanced level Asana Slack Familiarity with earned media channels audience insight tools Global Web Index Key Performance Indicators Appraisal Production Win Rate Percent Appraised GP Won GP Most Important Things Audit Quality Accuracy appraisal forecasts Power Digital's people culture are paramount diversity team backgrounds experiences are key our success an Equal Opportunity Employer All employees points view responsible inclusion everyone's responsibility

• Planning determining budget allocation channel medium environment objective stage funnel.
• Coordinating working channel specialists ensure strategies align overarching plan.
• Research analysis learning prospective client industry vertical similar clients competitors customer profile sentiment etc.