Content Marketing Manager Job at Pointfive in Buffalo

About PointFivePointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency.The RoleWe're seeking a creative and technically-savvy Content & Social Marketing Manager to drive our content strategy and social media presence. This role combines strategic content creation with organic and paid social growth, requiring someone who can produce high-quality technical content while building engaging campaigns that resonate with our engineering and FinOps audience. The ideal candidate is a self-starter who can leverage modern tools and growth techniques to maximize impact with limited resources.Key ResponsibilitiesContent Strategy & CreationDevelop and execute a comprehensive content strategy that aligns with our SEO goals and drives organic growth and awarenessCreate engaging technical blog posts, research content, and thought leadership focused on cloud optimization and FinOpsCreate and distribute high quality, deeply technical contentManage editorial calendar and content distribution across all channelsManage paid campaigns or an agency with a focus on optimal ROI and performance metricsCollaborate with product marketing to translate technical capabilities into compelling marketing messagingSocial Media Management & GrowthDesign and execute social media campaigns that build brand awareness and engage our technical audienceDevelop and manage our influencer marketing programImplement growth techniques to maximize organic reach and engagementManage paid social campaigns with a focus on optimal ROI and performance metricsStrategic Planning & AnalyticsCreate data-driven content strategies that support SEO objectives and drive organic trafficTrack, analyze and report on content and social media performanceOptimize content distribution and social engagement strategies based on performance dataIdentify opportunities for viral growth and community engagementReport on KPIs and provide strategic recommendations for improvementRequired Experience4+ years of experience in content marketing and social management, preferably in the cloud computing spaceProven track record of growing social media presence and engagement organicallyExperience with technical content creation and SEO optimizationStrong understanding of social media platforms and growth tacticsExperience with content management systems and social media management toolsAn understanding of cloud technologies and DevOps practicesExcellent writing and editing skillsExperience translating technical capabilities into compelling marketing copyExperience with marketing automation platformsPreferred QualificationsExperience marketing in the FinOps spaceBackground in performance marketing and paid social campaignsExperience with video content creation and productionUnderstanding of B2B social media growth strategiesExperience with WebFlow, Hubspot, and SalesforceWhat Makes You SuccessfulCreative mindset with a growth mentalityStrong project management and organizational skillsAbility to create technical content that engages and educatesData-driven approach to content and social media marketingComfort with experimentation and rapid iterationExcellent communication and collaboration abilitiesSelf-motivated with a scrappy, resourceful attitudeTechnical SkillsProficiency with social media management platformsExperience with SEO tools and analyticsFamiliarity with content management systemsBasic knowledge of HTML and digital marketing toolsExperience with video editing and graphic design tools a plusWhat We OfferGet in on the ground floor and help shape the GTM motionCompetitive compensation package, including equityComprehensive health benefitsFlexible PTO policyProfessional development opportunitiesCollaborative and innovative team culturePointFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr