Manager of Marketing Campaign Analytics

Key Responsibilities

• Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns.
• Identify high-value customer segments to optimize marketing strategies and deposit growth.
• Design and implement automated workflows for data collection using Python and Snowflake.
• Create and maintain dashboards to track deposit performance metrics by segment.
• Partner with product and marketing teams to design targeted campaigns that comply with financial regulations and data privacy standards.

Requirements

• 5+ years of experience in consumer lending products acquisition or existing portfolio data analytics.
• Experience in marketing data segmentation in a banking/financial services setting.
• Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets.
• Statistical analysis experience, including A/B testing, time series, and forecasting.