Marketing Specialist–Future Growth and Adjacent Markets

PGIM is a leading financial services institution seeking a Marketing Specialist to join their team. The role involves creating engaging marketing campaigns, managing social media strategies, and supporting various marketing initiatives to enhance brand presence and drive engagement.

Responsibilities

• We are seeking a dynamic professional with a strong business-building and entrepreneurial mindset to help shape and grow a transformational business from the ground up
• This role requires a proactive approach to identifying opportunities, driving innovative strategies, and collaborating across teams to establish a scalable foundation for long-term success
• You will play a critical part in creating new market pathways and delivering breakthrough solutions that redefine industry standards
• Assist in the development and execution of integrated marketing campaigns across multiple channels (digital, print, social media)
• Create and manage marketing content, including expiration reports, email efforts, formal reviews/sign offs, etc
• Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement
• Collaborate with the sales team to align marketing efforts with sales goals and strategies
• Develop and implement social media strategies to increase brand awareness and engagement
• Create and curate compelling content for various social media platforms
• Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed
• Provide administrative and logistical support to the marketing team
• Assist in the preparation of marketing materials, such as presentations, reports, and proposals
• Maintain and update marketing databases and contact lists
• Foster a collaborative team environment and contribute to a positive and productive work culture

Skills

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of relevant marketing experience
• Strong project management skills and the ability to handle multiple tasks simultaneously
• Excellent communication and interpersonal skills, both written and verbal
• Strong social media management experience, including content creation, strategy development, and analytics
• Ability to think creatively and strategically to develop innovative marketing solutions
• Strong attention to detail and a commitment to delivering high-quality work
• Flexibility and a willingness to adapt to changing priorities and deadlines
• Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams
• Experience in the financial services or insurance industry – specifically with annuities
• Familiarity with working in an agile environment
• Independent self-starter who takes ownership of their initiatives and projects

Benefits

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Company Overview

• PGIM is a money manager whose clients rely on their risk management expertise, intellectual capital, and innovative solutions. It is a sub-organization of Prudential Financial. It was founded in 1875, and is headquartered in Newark, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://www.pgim.com.

Company H1B Sponsorship

• PGIM has a track record of offering H1B sponsorships, with 9 in 2025, 13 in 2024, 8 in 2023, 8 in 2022, 7 in 2021, 14 in 2020. Please note that this does not guarantee sponsorship for this specific role.