Performance Marketing Specialist

Performance Marketing Specialist

We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels.

The ideal candidate is both analytical and creative, capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.

• Campaign Strategy & Execution:
• Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
• Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
• Create, test, and refine ad creatives, audiences, and messaging for peak performance.

Key Metrics for Success (KPIs)

• Click-Through Rate (CTR)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead or Sales Volume Growth
• Budget Utilization Efficiency