Digital Marketing and Content Creator

**Want to land this role? Prove it.**

• *What do you do?**

To qualify for an interview, send us your resume and portfolio **along with your answer** to this challenge. Show us your creativity, strategy, and execution ideas. If you’re the right fit, we’ll know.

• *------**

We are currently seeking a reliable, self-starter who has a passion for digital marketing and content creation for a company that manages unique glamping experiences.

Working for a small and agile company you'll acquire highly marketable skills and experience pertaining to every aspect of running a successful business. You'll soon discover that every day is different because it is filled with so many new, exciting, rewarding, and often unexpected challenges.

There is one consistent aspect, however - every day, you'll learn more about sales/marketing, customer service, business management, and administrative skills than you ever thought possible.

• *The Company**:

Better investing for a better world Pasago is a boutique private equity firm specializing in acquiring, optimizing, and selling small-to-medium sized businesses (SMBs) on 4-to-5 year time horizons. Its investments vary from manufacturing businesses to nature resorts, but its criteria remain the same: there must be room for optimization through the introduction of innovative technologies or processes.

• *Position Information**:

You’ll be at the heart of driving marketing campaigns for our products and services. An important position that is front facing in the marketing strategy.

We are small and tight team; so you will be expected to be involved at all levels, adding your voice, driving change and progress to the entire company.

We provide ongoing training and development plans at all levels to prepare Team Members for growth and career advancement. We want our future Team Members to have a great attitude, a willingness to learn, and the desire to be part of Pasago for many years to come.

• *Job Functions**:
• Manage all social media properties (Instagram & Tiktok) including daily monitoring, posting, answering customer inquiries, content development, and contests/promotions
• Record videos and take pictures
• Edit video and pictures
• Create social media copy text and descriptions
• Plan and post video, pictures and text on social media
• Research trends and keep up to dates on what's new and working on social media today.
• Visit the parks and properties in Ontario to take pictures and videos content.
• Press release, blog articles, newsletter and web content creation, and distribution for products and services (under supervision, manage a team of freelance writers)
• Design and create presentations, flyers, brochures, banners, making edits to websites via CMS maintaining a consistent look and feel for all material produced
• Use social media and search engine marketing - SEM - as tools, helping to drive online traffic with web-related campaigns
• Represent the brand in a respectful and friendly manner on all social media platforms
• Assist with affiliate marketing activities and referral programs
• Maintains marketing library
• Create seasonal marketing campaigns (brainstorming new campaign ideas and analyzing data)
• Perform additional duties, as required
• *Essential Capabilities**:
• Enjoy creating content and interacting with customers
• Basic understanding of Google products such as Webmaster Tools & Analytics
• Basic design knowledge (Adobe Creative Suite, Photoshop, vectored illustration)
• Experience shooting and editing product photos for social media
• Excellent written skills
• Creative mind
• Proven organizational skills to manage multiple assignments and meet deadlines
• Well-developed and current computer skills in the Microsoft Office Suite with fast, accurate keyboarding skills, knowledge of photoshop is preferred
• Detail-oriented
• High sense of urgency; team player; Adaptive and flexible
• Fresh graduates are also welcome
• *Required Education**:
• High school diploma
• College diploma (or in progress)
• *Required experience**:
• 1 year of hands-on marketing experience
• *Job Location**:
• London, ON - office
• Must visit properties around Ontario.

If you qualify for this position, please submit your resume via indeed.

• *Job Types**: Full-time, Permanent

Pay: $20.00-$25.00 per hour

Expected hours: 35 - 45 per week

Additional pay

• Bonus pay
• Overtime pay
• *Benefits**:
• Casual dress
• Profit sharing

Schedule

• Monday to Friday
• Overtime
• Weekends as needed
• *Education**:
• Bachelor's Degree (preferred)
• *Experience**:
• design: 1 year (preferred)

Willingness to travel

• 25% (required)

Work Location: Hybrid remote in Hamilton, ON L8R 2L2

Application deadline: 2025-02-16

Expected start date: 2025-02-24