Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We're seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management.

You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions.

What You'll Do

AI-Powered Marketing Automation Strategy: Develop and execute a comprehensive strategy for integrating AI and machine learning capabilities into our marketing automation ecosystem. This includes leveraging AI for predictive analytics in segmentation, dynamic content personalization, advanced lead scoring, and identifying optimal engagement times to enhance campaign effectiveness and efficiency. You'll work with insights from tools like 6sense to inform targeted automation.
Customer Journey Orchestration & Personalization: Design, build, and optimize sophisticated, multi-channel customer journeys that deliver personalized experiences at scale. You'll work with campaign managers to map out customer touchpoints, deliver relevant content and offers, and automate pathways based on user behavior and intent across email, in-app messaging, SMS, and other digital channels, ensuring alignment with Okta's identity-centric approach.
Funnel Management & Optimization: Own the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention. You'll continuously analyze funnel performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates, shorten sales cycles, and increase customer lifetime value, directly contributing to business growth. This includes optimizing handoffs and sequences within sales engagement platforms like Outreach.
Reporting & Performance Analysis: Establish clear key performance indicators (KPIs) and develop robust reporting frameworks to measure the effectiveness of all marketing automation initiatives. You'll regularly analyze campaign performance, present insights, and provide data-backed recommendations for continuous optimization.
Testing & Optimization Leadership: Lead a rigorous A/B and multivariate testing strategy across all automated campaigns and journeys to identify top-performing elements, optimize conversion paths, and improve overall program efficacy.
Platform Management & Enablement: Oversee the utilization and health of our marketing automation platform(s) (e.g., Marketo, Salesforce Marketing Cloud) and related integrations with CRM systems (e.g., Salesforce), ABM platforms like 6sense, and sales engagement tools like Outreach. You'll manage platform configuration, ensure data integrity, and contribute to developing user-friendly self-service capabilities for internal users.
Cross-Functional Collaboration: Partner closely with xDR, Marketing Operations, and other Marketing teams (e.g., Content, Demand Generation) to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey, specifically aligning automation efforts with sales outreach strategies.

What You'll Bring

Experience: 5+ years of progressive experience in a dedicated marketing automation role, with at least 2-3 years in a leadership or managerial capacity, demonstrating a strong focus on strategic planning and execution.
Platform Proficiency: Strong hands-on experience with a leading marketing automation platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, Eloqua) and familiarity with CRM systems (e.g., Salesforce). 6sense certification required.
AI/ML Proficiency: Demonstrated understanding of how AI and machine learning can be practically applied to marketing automation for personalization, optimization, and predictive insights. Experience with AI tools or features within marketing platforms is a significant plus.
Journey Orchestration Mastery: Proven ability to design, build, and optimize complex, multi-channel customer journeys that drive specific business outcomes and enhance the customer experience.
Funnel Optimization: Strong analytical skills with a track record of analyzing marketing funnel performance, identifying areas for improvement, and implementing data-driven strategies to significantly drive conversion and efficiency.
Reporting & Testing Acumen: Demonstrated ability to establish KPIs, create comprehensive reports, and lead robust A/B and multivariate testing programs to drive continuous improvement.
Tool Ecosystem Experience: Practical experience integrating and optimizing workflows between marketing automation platforms and complementary tools such as 6sense (ABM/intent data) and Outreach (sales engagement).
Data-Driven Mindset: Highly analytical and comfortable working with data to inform decisions, optimize campaigns, and clearly demonstrate ROI.
Technical Acumen: Solid understanding of HTML/CSS for email and landing page development, database management principles, and integration concepts.
Project Management: Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources effectively across multiple initiatives in a fast-paced environment.
Communication & Collaboration: Exceptional communication, interpersonal, and presentation skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at various levels.
Strategic & Innovative: A strategic mindset with a relentless focus on continuous improvement and a passion for driving innovation in marketing automation and operations within a B2B SaaS landscape.

Bonus Points If You Have

Certifications in Marketo
Experience in a B2B SaaS environment focusing on identity or security solutions.

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:

$170,000—$256,000 USD

What you can look forward to as a Full-Time Okta employee!

Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.

Qualifications

Experience: 5+ years of progressive experience in a dedicated marketing automation role, with at least 2-3 years in a leadership or managerial capacity, demonstrating a strong focus on strategic planning and execution
Platform Proficiency: Strong hands-on experience with a leading marketing automation platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, Eloqua) and familiarity with CRM systems (e.g., Salesforce)
6sense certification required
AI/ML Proficiency: Demonstrated understanding of how AI and machine learning can be practically applied to marketing automation for personalization, optimization, and predictive insights
Experience with AI tools or features within marketing platforms is a significant plus
Journey Orchestration Mastery: Proven ability to design, build, and optimize complex, multi-channel customer journeys that drive specific business outcomes and enhance the customer experience
Funnel Optimization: Strong analytical skills with a track record of analyzing marketing funnel performance, identifying areas for improvement, and implementing data-driven strategies to significantly drive conversion and efficiency
Tool Ecosystem Experience: Practical experience integrating and optimizing workflows between marketing automation platforms and complementary tools such as 6sense (ABM/intent data) and Outreach (sales engagement)
Data-Driven Mindset: Highly analytical and comfortable working with data to inform decisions, optimize campaigns, and clearly demonstrate ROI
Technical Acumen: Solid understanding of HTML/CSS for email and landing page development, database management principles, and integration concepts
Project Management: Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources effectively across multiple initiatives in a fast-paced environment
Communication & Collaboration: Exceptional communication, interpersonal, and presentation skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at various levels
Strategic & Innovative: A strategic mindset with a relentless focus on continuous improvement and a passion for driving innovation in marketing automation and operations within a B2B SaaS landscape
Certifications in Marketo
Experience in a B2B SaaS environment focusing on identity or security solutions

Benefits

Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location
In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies
To learn more about our Total Rewards program please visit: https://rewards.okta.com/us
$170,000—$256,000 USD
Amazing Benefits
Making Social Impact

Responsibilities

In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management
You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy
AI-Powered Marketing Automation Strategy: Develop and execute a comprehensive strategy for integrating AI and machine learning capabilities into our marketing automation ecosystem
This includes leveraging AI for predictive analytics in segmentation, dynamic content personalization, advanced lead scoring, and identifying optimal engagement times to enhance campaign effectiveness and efficiency
You'll work with insights from tools like 6sense to inform targeted automation
Customer Journey Orchestration & Personalization: Design, build, and optimize sophisticated, multi-channel customer journeys that deliver personalized experiences at scale
You'll work with campaign managers to map out customer touchpoints, deliver relevant content and offers, and automate pathways based on user behavior and intent across email, in-app messaging, SMS, and other digital channels, ensuring alignment with Okta's identity-centric approach
Funnel Management & Optimization: Own the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention
You'll continuously analyze funnel performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates, shorten sales cycles, and increase customer lifetime value, directly contributing to business growth
This includes optimizing handoffs and sequences within sales engagement platforms like Outreach
Reporting & Performance Analysis: Establish clear key performance indicators (KPIs) and develop robust reporting frameworks to measure the effectiveness of all marketing automation initiatives
You'll regularly analyze campaign performance, present insights, and provide data-backed recommendations for continuous optimization
Testing & Optimization Leadership: Lead a rigorous A/B and multivariate testing strategy across all automated campaigns and journeys to identify top-performing elements, optimize conversion paths, and improve overall program efficacy
Platform Management & Enablement: Oversee the utilization and health of our marketing automation platform(s) (e.g., Marketo, Salesforce Marketing Cloud) and related integrations with CRM systems (e.g., Salesforce), ABM platforms like 6sense, and sales engagement tools like Outreach
You'll manage platform configuration, ensure data integrity, and contribute to developing user-friendly self-service capabilities for internal users
Cross-Functional Collaboration: Partner closely with xDR, Marketing Operations, and other Marketing teams (e.g., Content, Demand Generation) to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey, specifically aligning automation efforts with sales outreach strategies
Reporting & Testing Acumen: Demonstrated ability to establish KPIs, create comprehensive reports, and lead robust A/B and multivariate testing programs to drive continuous improvement

Senior Manager, Marketing Automation

Job Type