Digital Marketing Specialist

Digital Marketing Specialist

Location: Tri-Cities, WA preferred (Remote available)

Employment Type: Full-Time, Hourly, Non-Exempt

Compensation

$31.00 – $36.00 per hour, depending on experience.

This role is eligible for performance-based bonus compensation in addition to hourly wages. Bonus compensation is variable and not guaranteed.

This is a non-exempt position and is eligible for overtime pay in accordance with Washington State and federal law.

About the Company & Role

Next Level Pros is a business growth and leadership development company that partners with service-based and locally owned businesses across the United States to help them scale revenue, improve operations, and build stronger teams. NL Partners is the private investment and operating group that works alongside Next Level Pros to acquire, build, and scale portfolio companies across multiple industries. The Digital Marketing Specialist supports both Next Level Pros and NL Partners portfolio companies by building and managing paid advertising systems that drive consistent lead flow and customer acquisition across these businesses. This is a performance-focused execution role responsible for creating, launching, managing, and optimizing paid advertising campaigns with a strong emphasis on lead generation, efficiency, and scalability. This role is ideal for someone who understands digital advertising fundamentals, wants hands-on experience across multiple businesses, and is hungry to grow into a leadership position as the organization continues to scale.

Responsibilities

• Create and manage new ad accounts for portfolio companies
• Develop digital advertising strategies focused on lead generation
• Launch, manage, and optimize paid campaigns across platforms
• Monitor daily performance and make data driven optimizations
• Research and test new advertising platforms and traffic sources
• Collaborate with internal teams on creative, messaging, and offers
• Track and report on performance metrics clearly and consistently
• Maintain clean account structures and scalable systems

Key Performance Metrics

Success in this role will be measured by

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Total Leads Generated
• Lead to Appointment Conversion Rate
• Lead to Customer Conversion Rate
• Overall campaign performance and scalability

Required Experience

• Hands-on experience running paid ads on at least one platform such as:Meta (Facebook and Instagram), TikTok, Google Search or Display, YouTube, etc.
• Basic understanding of digital advertising metrics and optimization principles
• Comfortable analyzing data and making decisions based on performance
• Strong communication, organization, and ownership mentality

Culture Fit Matters More Than Anything

We care more about who you are than the logos on your resume. The right person for this role:

• Takes ownership and accountability for results
• Wants to learn, improve, and be coached
• Communicates clearly and proactively
• Thrives in a fast paced environment
• Wants to build something long term with a team

Education

• College degree not required
• Reporting Structure
• Reports directly to the Chief Marketing Officer (CMO)
• Work directly with and learn from a CMO who has personally managed over $30M in online advertising spend
• Hands-on mentorship and real time feedback

Work Environment

• Tri-Cities, Washington preferred but not required
• Remote friendly
• Fast paced, high standards, strong accountability

Why Join Us

• Learn digital marketing from real operators, not theory
• Direct mentorship from a CMO with deep, proven advertising experience
• Exposure to multiple businesses, industries, and offers
• Paid training and continuous skill development
• Clear opportunity to grow into senior or leadership roles
• Strong culture built around ownership, performance, and growth
• Opportunity to help build and shape the marketing team

Compensation & Benefits

• $31.00 – $36.00 per hour depending on experience
• Performance-based bonus opportunities (variable, not guaranteed)
• Paid training and development
• Health benefits are not currently available as we are a small company, but benefits will be added as the company continues to grow

Who This Role Is For

This role is for someone who wants to work hard, learn fast, and grow with the company. If you want to coast, this will not be a good fit. If you want real responsibility, direct mentorship, and the opportunity to help build a high performing digital marketing engine, we want to hear from you.

Equal Opportunity & Employment Disclosures

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This position is offered on an at-will basis, meaning employment may be terminated at any time by either the employee or the company, with or without cause or notice, in accordance with applicable law.

Applicants must be authorized to work in the United States.

Reasonable accommodations will be provided to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state law.