Marketing Operations Specialist

Key Responsibilities

• Build and manage advanced workflows and email nurture campaigns within HubSpot
• Design and implement automated marketing sequences that move leads through the sales funnel
• Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
• Respond promptly and professionally to inbound social media messages and inquiries
• Track and optimize performance of workflows and campaigns for lead conversion
• Collaborate with internal stakeholders to align messaging and outreach strategies
• Assist in managing and maintaining a consistent social media presence to support brand awareness
• Maintain CRM data hygiene and segmentation strategies in HubSpot

The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.