Ecommerce Manager

**Who We Are**

Mindful Collective Co. is made up of expert makers and curators supporting you in living your yoga. We are a female-founded powerhouse of thoughtful individuals who work smart and aim high in order to provide quality products to our yoga, meditation and wellness communities.

B Yoga and Halfmoon Yoga are two sister brands based out of Canada, and are the makeup of Mindful Collective. B Yoga is known for the B MAT, our famed and incredibly grippy yoga mat, while Halfmoon is known for our handcrafted bolsters, meditation cushions and wellness products. At Mindful Collective we utilize a multi-channel sales strategy selling ecommerce, supplying to yoga studios, retailers large and small, and distributors globally. We are headquartered in Burnaby, with our team spread out across Canada and the US.

Mindful Collective Co. is committed to creating a diverse, equitable, and inclusive work environment.

• *Who You Are**
• *Note - we are open to this role being based close to our Burnaby HQ (hybrid), or remotely across Canada.**
• *Purpose**

The eCommerce Manager’s mission is to drive growth and innovation in a critical area of our business. You manage and execute on all functional areas of eCommerce and support best practices through data-driven decisions across the organization, including B2C and B2B. The eCommerce Manager reports to the Director, Marketing and manages the eCommerce Analyst.

• *Scope**
• eCommerce strategy and roadmap
• eCommerce merchandising and content management
• Oversee Shopify development updates
• User experience & design oversight
• SEO
• Analytics and Optimization
• *Key Accountabilities**
• Responsible for on-site campaign management, product content organization and all site merchandising initiatives. This includes go-to-market schedules to ensure products are activated accurately and on time to maximize sales
• Oversee the activation and optimization of the onsite shopping experience
• Develops and delivers an overall eCommerce strategy, partnering with a range of internal departments to enhance the online customer experience and maximize site usability, performance and ROI
• Recommends and implements on-site promotions to drive sales throughout key periods of the year
• Establishes and tracks metrics for success, such as traffic, engagement and conversion
• Oversee Amazon and other 3rd party marketplaces
• Works cross-functionally with 3rd party vendors
• Using analytics, and A/B testing, ideate new site features and strategies to improve UX and conversion rate
• *Requirements**:
• 4+ years of experience in digital retail, specifically content management and site merchandising
• Experience managing US websites
• Proven leadership experience in B2B and B2C online channels, ideally in a comparable retail environment
• Experience and strong proficiency in Shopify
• Knowledge of best practices in all areas of eCommerce including customer experience, catalog management, product merchandising, shopping cart and checkout, order management, Google analytics, search and guided navigation, SEO, personalization
• Strong project management skills
• Current with industry best practices for responsive eComm features and functionality
• Familiarity with web UI/UX best practices
• Working knowledge of continuous improvement practices
• HTML development skills are an asset
• Knowledge of cryptocurrencies for future implementation an asset
• *Qualities We Are Looking For**
• Be obsessed with site metrics and scorecards - constantly review and distribute reports on site performance. Utilize these metrics and KPIs to effect change and improvement inside the organization
• Excellent verbal and written communication skills
• Strong management and interpersonal skills, with ability to communicate with all levels of organization with clarity and precision
• Strong attention to detail and demonstrates a sense of urgency with an ability to prioritize, plan, organize and multitask
• High degree of organization, planning, and multi-tasking skills
• Proven presentation skills
• A motivated, positive, proactive, and transparent attitude