Senior Content Lead

Location: London, Ontario (In-Person)

Type: Full-time

Reports to: Sales & Marketing Director

Mayne is looking for a Senior Content Lead to own the direction and execution of content across our sales channels. This is a senior individual contributor role based in person at our London, Ontario office. It is not an entry-level position and not a people-management role.

Content at Mayne plays a direct role in how we sell across e-commerce platforms like Amazon, B2B customers, and our own direct website. This role exists to bring clarity, consistency, and strong judgment to that work, and to reduce day-to-day content and social decision-making internally.

This role is best suited for someone who is comfortable owning direction, setting priorities, and working with a high degree of independence.

Responsibilities

Own overall content direction across ecommerce, retail partners, B2B customers, and direct-to-consumer channels
Define what content we create, why it matters, and how it supports product launches, ecommerce performance, and sales conversations
Lead development of core content assets including product imagery, video, lifestyle content, and sales-ready materials
Ensure content quality, consistency, and clarity across platforms such as Amazon, Home Depot, Lowe’s, Wayfair, and other customer sites
Own social media at a strategic level, ensuring it aligns with broader content priorities and business goals
Make clear decisions on what content works, what does not, and what should be stopped
Work closely in person with internal marketing and ecommerce team members to provide direction, remove bottlenecks, and keep content moving efficiently
Brief, guide, and review external photographers, videographers, and freelancers to ensure output aligns with brand and business needs

Production experience

Hands-on experience with photography, video, or design is considered an asset. Depending on the individual’s experience and skill set, this role may include hands-on production work, oversight of production, or a combination of both. The scope of production involvement will be shaped around the strengths of the person hired, with the expectation that quality, judgment, and business alignment remain the priority.

What success looks like

Content output has clear direction and consistency
Content directly supports product launches, ecommerce performance, and sales initiatives
Internal teams understand what content is needed and why
External creatives receive clear briefs and deliver usable work
Leadership involvement in day-to-day content decisions decreases
Output quality improves without adding unnecessary complexity

Qualifications

7+ years of experience in senior content, brand, or creative roles, with demonstrated ownership of direction and decision-making
Experience working with consumer brands, retailers, or agencies supporting retail clients
Comfortable owning decisions, setting direction, and being accountable for outcomes
Strong creative judgment and the ability to explain why something works
Understanding of how content supports ecommerce and retail sales
Able to work independently in an in-person, collaborative environment

How to apply

Please submit a resume, a brief note explaining why this role fits your experience, and links to relevant work such as brands, campaigns, or content you have helped shape. Applications that do not demonstrate decision-making responsibility may not be considered.

Senior Content Lead