Marketing Specialist, Health Marketing

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

• *Working Arrangement**

Hybrid

• *_We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. _**

Our team delivers innovative digital marketing focusing on health and wellness benefits and experiences that help our customers live better, healthier lives, and build strong organizations. Reporting to the Director, Digital Marketing & Experience the _Marketing Specialist in Group Benefits Marketing _will assist in developing marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies and execute on digital marketing strategies that effectively engage our members and sponsors.

• *Key accountabilities**:
• Execute and coordinate at-scale digital marketing, communication, and promotion efforts
• Assist in the implementation of marketing strategies and programs in collaboration with our internal business partners
• Strong writer and editor, with a knack for generating high-quality digital content
• Help design, develop, and implement digital marketing campaigns
• Accountable for delivering against new and existing marketing campaigns and ensuring the execution and measurement are aligned to specific business KPIs
• Measure campaigns and report on program effectiveness
• Assist in the development of digital marketing materials for products and services including product communications, product and campaign webpages and advertisements
• Ensure marketing materials support and align with business and marketing strategies
• Oversee and update Group Benefits Marketing communication governance for members and sponsors
• Understand digital marketing capabilities and update basic HTML coding, as required
• *Key attributes for success**:
• You obsess about customers, listen, engage, and act for their benefit.
• Results-oriented and execution-focused within a fast-paced environment
• Strong project management and problem-solving skills
• Adaptive to change
• Ability to respond to multiple demands and prioritize work activities within required deadlines for time sensitive projects while adhering to records management processes and governance
• Strong relationship management skills at all levels of the organization
• Self-starter, motivated and critical thinker
• Working in teams and enjoy getting things done together
• You take ownership and build solutions, focusing on what matters
• You can simplify complex information into a user-friendly format
• You do what is right, work with integrity, and speak up
• You share your humanity, helping us build a diverse and inclusive work environment for everyone
• *Qualifications**:
• University or college study in marketing, communications, media or related field of study
• Minimum 3 to 5 years of marketing experience
• Significant experience working with marketing technologies and data
• Excellent communication skills with strong ability to create, compose and edit written materials that are impactful and compelling
• Skilled in PowerPoint, Word, Excel, SharePoint, and other content management systems
• You have a basic understanding of HTML to support digital marketing initiatives
• Work within a team and the ability to interface and work effectively with a wide range of people at multiple levels within an organization
• Hands-on and proactive; able to work with mínimal supervision
• Drive to succeed
• Self-motivated, organized
• French is an asset
• *What can we offer you?**
• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunity

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• *About Manulife and John Hancock**

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John H