Marketing Director

BASIC PURPOSE OF THE JOB / 设立该职务的基本目的

• Achieve the topline to do better than the market and contribute to operational profit of net sales
• Ensure the long-term development of the brand equity focusing on brand desirability

Main Responsabilities / 主要职责

• Build a unique and desirable brand to drive topline in optimized omnichannel distribution
• Develop and implement marketing strategy and marketing programs according to brand strategy to fulfill commercial goals
• Identify priorities/ opportunities, allocate resources and supervise superior execution quality
• Path to profitability by strong control on department expenses and investment efficiency
• Close liaison with internal and external customers to ensure the effectiveness operating system
• Ensure a high level of collaboration and transparency with other departments and central team
• Build a strong, leaner & agile team to drive for good performance

MAIN KPIs OF THIS POSITION /该职务的主要业绩指标

• Sales target & Operational profit achievement
• Brand’s Market Share/Growth Rate / Ranking
• Adapted assortment strategy & strong innovation pipe
• Optimize media mix & ROI for each campaign
• Monitor DOI & product forecast accuracy
• Monitor A&P expense and invest smartly

Principal Skills Required For The Position该职务所需的主要技能（基础培训，专业经验，外语等）

• Over 5 years of management experience in consumer marketing, cosmetic or luxury goods industry preferred.
• Solid past experiences on a full A&P budget and responsibility of a team over 5 persons.
• Good grasp on consumer insight and can turn into product’s emotional positioning. Good sense on premium brand marketing and a believer on details and quality.
• An entrepreneurial spirit: pragmatic, resource-efficient
• A proactive player and highly result oriented
• Fluent in English, in both formal and informal communication with advanced presentation skills
• Experience in both global and local beauty brand is a plus
• Knowledgeable on product management and digital media is a plus