Digital Marketing Paid Search

Job Description

The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.

Successful candidates will be passionate about paid media, teaching others, and enjoy juggling multiple clients.

Key Responsibilities

• Lead, maintain, and continuously optimize client accounts
• Demonstrate a deep understanding of clients' goals and business objectives
• Create decks to report on campaign performance
• Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
• Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
• Identify additional growth opportunities in other marketing channels
• Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
• Use campaign data to recommend and implement optimizations to improve overall campaign performance.

Requirements

• Bachelors Degree
• 3 years of Paid Media (search and social) experience at a digital marketing agency