Ecommerce Marketing Manager

Kilne is a chef-tested cookware company based in Toronto. Kilne products are worthy of professional chefs but designed for home cooks. All of our products are meant to empower home cooks, allowing them to create magic in their kitchen through thoughtfully designed cookware.

Job Title

Ecommerce Marketing Manager

Location

[Remote]

Type of Position

Contract, 18 Months

About the Role

We're looking for a results-driven

Ecommerce Marketing Manager

to lead the strategy and execution of our online marketing efforts. This role is responsible for driving sales growth through website management, promotional campaigns, email marketing, and paid advertising. The ideal candidate has a strong understanding of ecommerce best practices, is data-driven, and thrives in a fast-paced, collaborative environment.

Key Responsibilities

Marketing Calendar / Sales & Promotions

• Plan, develop, and execute promotional campaigns to achieve sales targets.
• Manage seasonal campaigns, product launches, and special offers across all digital channels.
• Analyze sales performance and optimize promotions for ROI.
• Report sales performance weekly

Website Management

• Oversee day-to-day website operations, ensuring product pages, content, and promotions are up-to-date.
• Collaborate with design, development, and merchandising teams to improve user experience and conversion rates.
• Monitor site performance, reporting on KPIs such as CAC, ROAS by Channel, MER, AOV, Customer Lifetime, and LTV.

Email Marketing

• Develop and manage email marketing strategy, including newsletters, product announcements, and automated campaigns.
• Oversee segmentation, personalization, and A/B testing to maximize engagement and revenue.
• Track performance metrics and continually optimize campaigns.

Paid Marketing

• Manage paid digital campaigns across channels (Google Ads, Meta, TikTok, Pinterest etc.).
• Monitor budgets, and optimize campaigns.
• Stay up-to-date with platform changes and industry best practices.
• Report on performance weekly

Qualifications

• 5+ years of experience in ecommerce marketing, with proven success in driving online sales.
• Strong understanding of ecommerce platforms (e.g., Shopify).
• Proficiency with digital marketing tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
• Excellent analytical skills
• Strong project management and organizational skills.
• Creative thinker with a keen eye for detail

Nice to Have

• Experience with SEO and content marketing.
• Familiarity with CRO (conversion rate optimization) strategies.
• Background in retail, consumer goods, or similar industries.

We thank all applicants for their interest in Kilne; however only those selected for an interview will be contacted.

Kilne is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.