Marketing Communications Coordinator

Marketing & Communications Coordinator

Johnsons Locust Hall Farm – Job Description

Location: Jobstown, NJ

Type: Full-Time, Hybrid (on-farm + remote)

About Johnsons Locust Hall Farm

Johnsons Locust Hall Farm is a family-owned, working farm offering seasonal pick-your-own experiences, a farm market, and distinctive on-farm events. Our goal is simple: grow great food, host meaningful experiences, and invite people onto the farm to create lasting memories.

We’re looking for a hands-on Marketing & Communications Coordinator who can tell our story clearly, promote our seasonal offerings, and help turn farm experiences into must-visit destinations.

This role requires regular on-farm presence and close collaboration with the farm team.

The Role

The Marketing & Communications Coordinator is responsible for planning and executing marketing efforts that drive:

Attendance for pick-your-own seasons
Bookings for weddings and on-farm events
Awareness of the farm as a regional and out-of-state destination

This is a do-the-work role — not an agency manager position.

Core Responsibilities

1. Seasonal Marketing & Campaigns

Plan and execute clear, timely marketing campaigns for:

Pick-Your-Own experiences (especially strawberries and fall harvests)
Farm market and seasonal products
Weddings, Evenings on the Farm, and Farm-to-Table Dinners
Public and private on-farm events

Ensure marketing is simple, easy to understand, and focused on driving visits and bookings.

2. Content Creation & Storytelling

Capture high-quality photo and video content on the farm (people, events, daily farm life)
Create short-form video and social content that highlights:
Family experiences
Seasonal moments
Food, events, and atmosphere
Maintain a consistent brand voice and visual style

3. Social Media, Email & Website Support

Manage and grow the farm’s social media presence
Manage and grow the farm’s email list
Create seasonal email campaigns tied to harvest windows and booking periods
Update website content and landing pages to improve clarity, urgency, and conversions

4. Event & Destination Marketing

Support marketing for weddings, Evening on the Farm events, and Farm-to-Table Dinners
Position the farm as a destination experience, not just a venue
Use photography, storytelling, and testimonials to drive inquiries and bookings

5. Regional & Out-of-State Audience Growth

Help attract visitors beyond the immediate local area, including:

Philadelphia & suburban Pennsylvania
New York & NYC
Central New Jersey (Trenton area)
NJ coastal areas (Long Beach Island, Seaside, and nearby shore towns)

Build awareness of the farm as an easy day-trip or weekend destination.

6. Community & Partnerships

Build relationships with local vendors, tourism groups, and media
Support partnerships and collaborations that expand reach and visibility

Success Indicators (KPIs)

Success in this role will be measured by

Increased attendance during pick-your-own seasons
Growth in inquiries and bookings for weddings and on-farm events
Growth in email subscribers and engagement
Improved clarity and performance of key website pages
Increased engagement from regional and out-of-state audiences

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field
Proven experience in marketing, content creation, or communications
Strong photo and video skills (iPhone or camera; editing experience preferred)
Experience managing social media and email campaigns
Highly organized, creative, and comfortable working independently
Interest in agriculture, food, events, or family-owned businesses is a plus

Position Details

Hybrid role with regular on-farm presence
(Includes being on the farm during peak weekends and events)
Salary: $40,000 annually (commensurate with experience)
Benefits: Health benefits included
Opportunity to grow with a long-standing, values-driven family farm