SVP, New Business Development of Omni-Commerce

SVP, New Business Development of Omni-Commerce

Lead strategic growth initiatives for Advantage Unified Commerce, driving new revenue streams and expanding client relationships.

Growth Responsibilities

• Set the vision for business development and growth.
• Leverage expertise in commerce, retail media, analytics, and e-commerce to ensure agency positioning and pitch work.
• Oversee RFI/RFPs, partner with department leads, and quarterback pitch teams.
• Develop early-stage pitch engagement responses and guide pitch coordination.

Marketing Responsibilities

• Hone the agency's positioning and capabilities.
• Lead the development of a paid/owned/earned marketing plan.
• Manage external PR agencies to secure industry event presenter slots and editorial coverage.

Key Success Metrics

• YOY Revenue Growth
• Profitability of New Scopes
• Diversification of Client Base